Twitter & Consumption Behavior Change News

In August 2009, I wrote a blog Welcome to the Era News on Demad. This paper discusses about the presence of Twitter that will change the concept of news in the media, such as news portals, which earlier touched news headlines and determined by the editorial meeting, the era in which news is news that will arise that are desired by consumers, which is trending topic on Twitter .
Next if pulled even further, the phenomenon of Twitter has a huge influence on media consumption patterns, especially news portal. Therefore, I try to do the analysis, how then impact. First, news sites no longer be the fastest source of information about an event. Consumers get information very quickly via Twitter, by those who are in the field, which will update on Twitter, and soon spread rapidly. Therefore, news sites are no longer relevant to position themselves as the fastest.
But that does not mean news portals become irrelevant. Consumers still need the media to confirm and to learn more context than an event. For example, when an accident on the highway, Twitter only informed of an accident, the place where. And consumers need other news, for example the cause? what time? what consequences? etc.. That's why news sites must adapt by building news index with a specific topic that is being much talked about, to facilitate visitors to confirm, and to learn more about a story.

Understanding Character Products & Online Marketing Budget Allocation

I just read Brian Solis on Promoted tweet. This article discusses about the issue Promoted Twitter Tweet, by capturing opportunities how consumers use Twitter, in terms of Brian Solis on Interest Graph.

Brian Solis is writing the next trigger further thinking, how should a brand campaign to share its ad budget allocation on a wide selection of channels Targeted Ad is currently available, according to the character of the brand. What is Targeted Ad? Quoting from Wikipedia, this is the type of advertising where advertisers can reach consumers on a variety of variables such as demographics, to the shopping behavior.

I observed, a phenomenon that occurs at this time, when the booming social network especially Twitter and Facebook, all brand focuses its ad budget allocation to it. Is that the right choice? When Magnum many use Twitter for their online campaign, this might be the right choice because of its product that is impulse buying. But do then people will be rushing to buy Innova car or book a hotel room after reading the timeline Twitter?

Working with Beautiful

Most successful people, work with what she likes. "Katika'm working, I relax, do not do anything," said Pablo Picasso. Bill Gates liked computers since childhood, even interested in software and programming computers at age 13 years. At the age of 18 years has been able to develop a version of the programming language BASIC for the first time on the MITS Altair microcomputer at Harvard University. He willingly left Harvard to work with disenangainya pour his energies into a new software company founded with his little friend Paul Allen, the Microsoft. The company earned 39.79 billion U.S. dollars at fiscal year end June 2005, has more than 61 000 employees, spread across 102 countries.

Power of Goal Setting

STUDY of the graduates of Yale University in 1953 using the interview asked whether they have clear goals, specific, written with a plan to achieve it.

Only 3% had written goals. Twenty years later in 1973, researchers re-interviewed survivors of the 1953 graduates. They found that 3% had written goals were far richer than the combined 97% of the rest.

The researchers also measured by subjective happiness and their joy, it turns out that 3% with written goals are more superior than the 97% who did not write the targets. Steven Spielberg also wrote "Steven Spielberg. Director (Director) "in a trailer that is not used in Universal Studio. Currently Steven Spielberg, as a world-renowned director.

PAY any price

One that causes people to fail is not committed to what she wants. While successful people achieve what they want, because it has a greater commitment to what is desired. "Following a target without stopping. That's where the secret of success "said the Russian ballerina Anna Pavlova. Michael Jackson menekuti singing since the age of five years. He has been entertaining since then, he practiced singing and dancing every day to improve an average of six hours. He grew up in environments that support and guide him. Even so, he must be willing to pay the price or committed to training hard for his success.

LEARNING FROM MARILYN Hamiltonian

Marilyn Hamilton is a teacher and former beauty queen and successful businessmen in Fresno, California. When the age of twenty-nine years, she survived a horrible accident, a fall from a rocky cliff in a hang glider that made kecelekaan must use a wheelchair, paralyzed from the waist down in 1978. On the face of difficult situations is what distinguishes successful people and people fail in addressing the situation. Marilyn Hamilton, respond by not focusing on that can not be done, but just focus on the possibility that he can do. He received a business opportunity instead of a tragedy he had experienced. At the time he was wheelchair-bound, she felt trapped and felt that a wheelchair slow him down. Then he got the idea to create a better wheelchair. He channeled his energy to designing a wheelchair that is lighter, easier setup, with a modular frame, responsive performance and a pleasant personality.

Our new search index: Caffeine

Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Some background for those of you who don't build search engines for a living like us: when you search Google, you're not searching the live web. Instead you're searching Google's index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need. (Here's a good explanation of how it all works.)

SIX SIGMA

The companies most admired world many implementation of Six Sigma, such as General Electric, Motorola, Honeywell and others. Six Sigma is a goal that was almost perfect in meeting customer requirements. Six Sigma refers to operating performance targets are measured statistics with only 3.4 errors per million activities. Six Sigma is also a cultural change effort to position the company on customer satisfaction, profitability and greater competitiveness. Six Sigma is a comprehensive and flexible system for achieving, maintaining and maximizing business success, which is uniquely controlled by a strong understanding of customer needs, disciplined use of data, facts and statistical analysis as well as meticulous attention to manage, improve and embed business process re .
Critical elements of the leadership consists of six themes. The first theme, the focus is truly on the customers. Six Sigma in customer priority Measures Six Sigma performance begin with the customer. Six Sigma improvement is determined by its influence on satisfaction and customer value.

GREAT COMPANY

In the book In Search of Excellence, written by Thomas J. Peters and Robert H. Waterman, Jr.., Stating that the factors that cause great companies, one of the key is "thoughtful about others." There are no more prominent theme in the great companies than respect for the individual. Great company is a company that treats its human resources with respect and dignity. Companies who view their employees as partners and not as a tool.
Instead companies are not successful, if looked at as a tool of human resources. For example in a normal condition for meningkatkankan company profits by doing massive layoffs. If this is done then the company will not be successful in the long term. Some companies in Indonesia still view humans as tools. The new issue Santer, after the company held the largest share of foreign, but they are not losing money, but to increase profits to their employees retrenched as a way out. Unless employees are given the freedom to opt out out of the company with certain severance benefits, but not forced to layoff. Corporate leaders who only think of profit alone is a company leader who thinks narrowly, so that such companies are deviating from the 1945 Constitution, namely Article 33 of, an economy structured as a joint venture based on the principle of kinship. So should owners of the layoffs are not employees, but the leadership of the company. The company also deviates from the Company Social Responsibility. Such companies clearly a company that looked at human resources as a tool and will not be successful in the long term.

E-GOVERNMENT

Special Region of Yogyakarta (DIY) is reaping a great harvest. By one agency in Jakarta, Yogyakarta Provincial Government has just declared successful two ranked e-government, provincial-scale public service sectors at the national level. Government of Yogyakarta City was ranked even major scale districts that have best of the best predicate of WE The 4th e-Government Award in 2005. Government of Sleman Regency and Bantul Regency had followed in the ranking of two and three. Special Yogyakarta city government that supposedly ranks the major because they meet the criteria specified yuri, including more excelled in a leadership or commitment of local governments to optimize services to the community, superior in terms of transparency by always providing the latest information, as well as excellence in the field of infrastructure development because it has been well managed. Recognized or not, e-government, it brings many advantages in the management of governance in various scales, both regional and national scale. 

Fuss to poor families

Poor families, poor families, has now become the most popular terminology in the community. Almost every day is mentioned both in oral communications, in radio, television and published in various local and regional newspapers because there is injustice in the distribution system "bread" (read: Compensation) therein. There are some families who really are poor, dzuafaa wal masaaqin, but will not receive compensation, while there are some other, more prosperous families actually get it.
Realizing that such a state of the Central Statistics Agency (BPS) as an institution which is considered responsible for many of the poverty data "disatroni" by other institutions and communities.

Preemtive Strategy

Preemtive strategy is similar to a generic strategy, but the highlight superior. This approach is oriented towards the overall cost advantage and differentiation. Highlight the overall cost advantage is lower prices than competitors. Differentiation highlight its brand with strong differences in brands are not superior competitors. Preemtive strategy is a clever strategy, because the show is a declaration of superiority and unique. This strategy was used because of superior benefits compared to competitors' products have only a small difference. These differences are exploited so that the benefits of a product appear different from competitors' products. Thus, blocking a competitor to claim the same thing. Even so, do not exaggerate the benefits of your product by saying things that made it up, because it includes advertising sin (Eric Schulz, 2001).

Preemtive strategies used by Dove to show the superiority of its products Dove Silkening Body Lotion and Dove Cream Oil Shower. Skin like silk (silk) is the gold standard of skin conditions. Dove Supreme Silk contains pure silk which perceives the provision of a superior treatment compared with the competitors. Dove ads in Indonesia by using the execution witness evidence, namely the user Dove softness. That way, the Dove into the superior looks different than its competitors.

SUCCESS SECRET BOB GOLOMB

Malcolm Gladwell in his book Blink, describes a successful car salesman. The person named Bob Golomb. The Director of Flemington Nissan dealership selling the usual black suit with a conservative model so cursory as manager of a bank or stockbroker. Since jumped into the car business for more than a decade, Golomb has sold an average car about twenty cars per month, ie more than twice the average sales of other car dealers. At his desk, Golomb displaying five gold stars given by the company as a reward for performance.
Golomb success secrets are three: first, give attention to the customer. Second, give attention to the customer. Third, give attention to the customer. If you buy a car to Bob Golomb, he will call you the next day, ensuring that everything was fine. If you come into the shop but have not bought anything, he will call the next day, just to say thank you for visiting. "You must always show the best facial expressions, even worse when your own experience. You forget your problems first. Even if the situation at home was not fun, you must still provide the best for your customers "said Bob Golomb.

CAPITAL FROM PARENTS

Be thankful to God, if you have parents who can provide capital or other capital money to you to start a business. Most of the conglomerates we provide capital to their children before the children start a business. There he was told to find or buy palm oil to forests or to villages with a truck carrying palm. They were given capital, how to love her grief for palm oil and how to manage their people down, builders makers palm or unskilled laborers. How to negotiate with the owners of oil palm. After his son graduated from this education, which provided further capital is schooled in the business school. After graduating, then followed the next capital, in the form of the company. He was told to become Director of one of his companies.

There is also, these conglomerates dimodali with children ordered to sell newspapers. And selling newspaper conglomerates child can understand the value for money. To find the money was not easy. After graduating first in capital to manage it, given limited capital to be able to complete college and after graduation was asked to lead the new company. Ways like that that be done by successful entrepreneurs.

BECOME A GREAT LEADER

Great leaders and achievers who believe that he hit himself who created the world. Good or bad the incident was they who created it. "I am responsible to this incident" they said. But you think otherwise kalu that everything happens for a victim of circumstance, then you put yourself as objects rather than subjects. And that happens you will suffer and not think, behind this failure there are still opportunities.

Responsible is a leader kemantangan size. Responsible will lead to trust subordinates to leaders who can create extraordinary synergy. John F. Kennedy is one of the leaders of this kind. When an incident Bay of Pigs, which is a crime that should never happen, he menyatak to the American people that the incident is under its responsibility. When it is spoken to its people, then the Kennedy changed from politician to be a true leader. Kennedy did what he had done every great leader. "Those who are responsible is in power and those who avoid the responsibilities that are not powerless" said Anthony Robbins.

TRY AGAIN

Differences in the success and failure lies in the way of addressing the failure. One of them how that is done by people who succeed are daring to try again every experienced failure. Had Philip Reis try once again then the inventor of the telephone was not Alexander Graham Bell, which we are familiar. Philip Reis is the inventor of that musical notes and tones can pass strings. Had he tried once again, that sound through strings can also be crowned as he calls and be a famous inventor like Alexander Graham Bell.

VIRUS ENTREPRENEUR

Currently a new uproar discuss bird flu virus that causes and effects caused, but we rarely talk about a virus that a virus called an entrepreneur. The virus must be injected from the small entrepreneur to make the State of Indonesia is superior. If the virus is injected 5% of the total population of Indonesia and the virus could be 5% Entrepreneurs, Indonesia has exceeded Taiwan and Japan. Existing entrepreneurs in Taiwan, only 4.8% of the population, whereas in Japan reached 4% of the population. Indonesia, has recently reached 1.2%, still less with the Philippines, which entrepreneurnya has reached 1.5% of the population. Education budget in 2006 is said, has reached 20%, How wonderful it is partly used to inject the virus of this entrepreneur.

Instruct WITH OUR GOOD AND true

Position is a mandate that must be accounted for, both in this world and the Hereafter. Nevertheless, today many positions up for grabs in every way. When I heard the rumor that the Caliph Sulaiman called penggatinya candidate is Omar bin Abdul Aziz, the Minister Umar came to trust the Caliph Sulaiman called Raja 'ibn Haiwah. Umar asked to convey to the Caliph, that he did not like it and when the Caliph did not mention his name, so that the King 'do not remind her name to the Caliph. He now is engrossed in building itself to be a godly man, he was diligent worship, coming in close to God. He wanted to talk more with God than talking to human beings. He did not want to be bothered with the bustle-bustle world of mortals. King 'answer: "Do you think that your name will be listed as a substitute for the family of Abdul Malik?. I do not think that you will be prejudiced like that. " In answer to the King 'the heart' Umar bin Abdul Aziz to be relieved.

Humble Schools

one cause of the collapse of the company caused its executive arrogance, among other things, the oil company Enron, Polaroid company and the company Webvan. As a result, Americans no longer believe in the big companies to a new level.

America's New Economic and promising a new era of unlimited prosperity. But it all turned out''groundless,''Mark Ingebretsen writes in his book Why Companies Fail.

Arrogance led to a dominating leader or even boast a lower-megahan or decrease the morale of others and their motivations. Love of self or attitude of excessive self-praise like that, make someone very lonely. This attitude is also a major contributing factor in the formation of fanaticism.

Zealots, mistakenly believing that they have special access to truth. In business, as well as in politics and religion, this attitude can lead to dogma, narrow vision and often disaster and hinder the emergence of strategic thinking that's good.

CORPORATE LONG-old

Corporate Social Responsibility (CSR) is a concept that balances the company in profit with social and environmental aspects. "Modern Company is a company that should transform themselves into social institutions" said Berle and Means in his book The Modern Corporation and Private Property. Rachel Carson in her book Silent Spring states that pesticides can be lethal environment and life, then the company must be aware of the environment, because of damage to the environment will bring destruction together. Beyond the Bottom Line Books, writings Courtney C. Brown emphasized the social responsibility for the company in addition to seeking profits and pay attention to the environment.

In 2004, the company that has been named No. 1 for this CSR is Fannie Mae. These companies buy mortgages from local lenders and make the package to be sold as securities. In 2003, more than $ 240 billion in home mortgages are funded, which cater for 1.6 million minority first time home purchase. This priority was increased 60% annually. Even $ 10 million from Fannie Mae in cooperation with Islamic financial institutions to open housing in Southern California for the Muslims. Payment system uses a system of sharia.

BANKS FOR THE POOR

Many say that poor people can not be trusted. But is not the case made by Muhammad Yunus. Poor people to do certain pembianaan proved more reliable. The crisis has proved that in Indonenesia conglomerates less reliable.

Muhammad Yunus started in 1976, when he reached into his own pocket for $ 27 was loaned to a group of poor craftsmen in the nearby town of Jobra Bangladesh. To encourage other poor groups, the economics professor is willing to act as guarantor to the Bank of Conventional, says Jeffrey Gangemi writes in Business Week Online. Professor Muhammad Yunus tried to meet with bank managers in the Chittagong University campus and recommend to lend money to poor groups. "What you mad? That's impossible. How could we lend money to people poor? They are not eligible to receive credit "the bank manager said. "At least try., Who knows .. anyway just a bit of money involved." Persuaded Muhammad Yunus. "I will not. Our rules do not permit it. They can not guarantee and does not deserve such a small amount given as loan. Try to find officials who are more competent than I am "said the manager. Then Muhammad Yunus after several days of running around to get the bank officials who may be invited to work together to give credit to the group of poor people and eventually bring results on the condition of Muhammad Yunus as a guarantor. Bank officials said the "poor people who receive it will not return the money." "I'll try" said Jonah. It turned out that groups of poor people can be trusted and return the money to Muhammad Yunus, and then he met bank manager who is in college to ensure that the poorest groups can be trusted. The bank manager said: "Ah do not be gullible. They are fool you. Try it, they will soon take more money and would never give it back to you. " Muhammad Yunus lent money turned out to bigger and better and return it to the bank manager told them. The bank manager commented "Well, perhaps you could do this in one village, but if you do these two villages will not work." Then Jonah made to two villages and was also running well. While depositing the money and report to the Manager of the Bank, the bank manager again commented that this will not work for five villages. And Yunus proved that for five desapun also running.

SECRET OF SUCCESS Supreme Leader

By Gay Hendricks and Kate Ludeman in his book, The Corporate Mystic, successful leaders always receive feedback or criticism is honest. Although the criticism was scathing, coarse and degrading. Leaders must accept it and if need be thanked. Secrets of successful leadership is communication. The most difficult thing many people felt in communicating, in addition to active listening is to get and give honest feedback. In case this is something that is most valuable. More than that the great leader, not only receive feedback that does not wear, but also the death of the feedback is used as a remarkable impact. Because what is done, must be accountable to God as the responsibility of a leader.

Diriwayat by Ibn Al-Abbas RA: behold, the day after the near death of the Prophet SAW, commanded Bilal to call to prayer / call Muslims to prayer, then he and the congregation gathered azanlah both the Ansar Islam and the Prophet Mosque Muhajirin, and he prayed two rekaat with them, then he climbed the pulpit. After the puja and offer praise to God, then he said: "O Muslims, indeed I am a prophet to you, and pengajak advisor to the path of Allah with his permission, and indeed I am a brother like siblings and one father of a pity. So who's ever hurt me, greet before the Day of Resurrection. "

STRENGTH WITH EXTRAORDINARY LEADER

"The secret of life is to give" Anthony Robbins in his book Unlimited Power. Most people only think about how to become effective leaders. Sometimes, more important, namely the process of becoming an effective leader is passed. Just think about how to get rather than thinking how to give. One of his high peruguruan leader said to me "Pak Yanto's men invited me to work hard so hard. Just lazy. " But when I asked his men, why they do not want the hard work they replied "You never pay attention to our leaders." Leader and his men are equally trying to get is not given.

Deplorable CHANGING WITH A TRUE SUCCESS

Unfortunate fall like a body full of dirt. Rise again and sweep the dust from our bodies are full of dirt and start from scratch again we have to do. But the wisdom of such a conflict with the existing culture at the company today. Not allowed to make mistakes, does not exceed the agreed budget is tight and should not be less than achieving defined targets. If the target is not met then no bonus. Currently there are no companies that provide bonuses to the error. Because of the company, the work ethic that I have is if you make a mistake, you will get penalties. This is one of the main reasons for the spread of the atmosphere of fear that dominates the corporate culture, wrote the Zohar and Marshall in Spiritual Capital.

Deeper again, taking advantage of the misfortunes demanding recognition of a tragic fact that not all problems have solutions, not all differences can be reconciled, even so, we must be able tp walk maju.Pengakuan this kind provide a deep wisdom and maturity, a feeling that my had made peace with life, or at least feeling that I have contributed a great resistance to life. In turn, faced with tragedy or failure of light will help to build a fundamental belief in life and therefore help improve the ability to live with uncertainty.

Be the First

JACK Trout in his book Trout On Strategy, one of the core of the strategy is to be different. Be first, attribute mastery, leadership, weapons, how products are made, and events. If not, then a low price.
Michael Dell decided to sell PCs in a different way, namely to become the first to sell PCs directly to consumers and assemble orders. Michael Dell does not sell PCs to the distributor. Now, everyone in this industry is trying to imitate Dell's strategy, but it was too late. "When there's only you and your customers, you actually have started a relationship with customers" said Michael Dell.

The loan capital of-laws

When I give a seminar someone asks about future wife suitable to his side, to become businessmen, because his family is not supportive to become entrepreneurs. His parents wished him to become civil servants. "If you're desperate to be an entrepreneur, you will not provide capital to you," says father. But the participants of the seminar will insist to want to become entrepreneurs.
So I suggested "Seek sholihah wife, beautiful, ananya rich, single and his parents would have died. So after death can Andan heritage as a capital. " All the seminar participants laughing with my answers to them. I would say that the law is one alternative that can be used to start a business without cash.

Capital is priceless

STARTING a business without money is far wider than simply a technique, a mathematical formula, a way of doing business, or even the targets we want to achieve
Many questions to me, personalities such as whether you need to start a business without money? Or what kind of management is needed? Sometimes even the most ignorant people in our schools, the most successful in the business world, while your friends are the smartest in the class just became one of the staff at the company with the book as a handle. So get rid of books that hooked up with an IQ of management, perhaps it is just crap.

Jewelry capital WIFE

Jewelry is an object that is used as a garnish. Our wives wear jewelry that can be a necklace, ring or earrings. Jewelry is usually made of gold material. Wife obtained from dowry jewelry (gold wedding) when married parents or of giving or gift from the husband dear. Jewelry is modalm that can be used to start a business.
Pilgrims Ate Tohi from Garut Sukagerang Village started its business from the capital of necklaces, bracelets and earrings belonging to his wife. "I seduce my wife to give up a necklace, bracelet and earrings for the capital. My real shame to reveal, because the jewelry my wife gave to me, not sold to the capital "Ate Tohi said. Although in-law as the skin is considerably rich businessman but he was ashamed to ask for capital from the law. With the capital he started his jewelry business in the field of leather, it gets encouragement from friends and family by accident. Ate Tohi since his youth has to understand the subtleties of skin from her sister as a tanner.

PROPOSAL capital

The proposal is a plan of work done in written form well-structured and clear. We have been accustomed to make the proposal while a student at high school or college students. The proposal we bring everywhere to get the sponsors of the event we have made as stipulated in the proposal. Starting from the proposal sporting events, arts degree to good seminars locally, nationally and internationally. I use a proposal to capture 15 years ago in the form of Information Technology projects in one of the leading institutions in this country. When I get a contract worth USD. 28 million. My first contract that I consider great and forced me to make a company engaged in the field of Information Technology. From the company has developed into educational institutions and the sale of hardware and software. I do it starting from the proposal.

Capital SKILLS

Expertise you have is adequate capital. If you do have any skills then you can start your business by becoming a consultant. Consultant is an expert in a field that gives instructions or advice to people who request it. You can become consultants from various fields of science you have, start from the field of parks, design, business, management, computers and so forth. Suppose you were in the field of settlement of the park. The work you do is provide a complete garden design with plants that you recommend and garden decorative ornaments then you might fill the other with a list of suppliers where all objects that can be obtained. Memndapatkan your benefits from your design services.
You can also not only that, but also as supervisor of the work, the contractor conduct an election, but all transactions occur between an employer with the suppliers directly. Currently the new best sellers are adorned with decorative arrangement of plants in the events of the bride.

Capital GIFTS

Gifts are usually given a value can not be replaced by kekedar money. Gifts can also mean percent or gift. Various prizes, ranging from the Nobel prize, gift sports, a parting gift, new year gifts, birthday gifts, new year gifts, contest prizes, gifts Lebaran, gifts, entertainment and various other prizes. You can start a business from the prize.
I Ketut Kasih of Bali, starting a business from a parting gift to his friend from Australia. Pants as gifts from foreign colleagues after returning to her native country, that's what I Ketut Kasih start his business. Celena surf inspire beginning his business, though he still hesitated. He ironed his pants, then trace them into the newspaper. With pieces of old cloth, Ketut for help school for stitches and made surf shorts like pieces of old newspapers tracing surf shorts. "Good underwear can be worn surfing jiplakannya. Means I have two surf shorts. Temanpun friend then asked a similar pair made. It felt so proud "she recalled her past. Since 1989, he was a licensee of all clothing and accessory products for the surfing brand Quicksilver, which is originally from Melbourne, Australia. The brand produced since 1969 for the Indonesian market and some neighboring countries. Besides, he also became the owner of a local garment company branded King Kong. At the age of 17 years, he has been able to export 100 pieces of underwear King Kong to Japan. Ketut took surf branded clothing business, because he himself is also a surfer, so he knew and liked the taste of the surfing industry. Accessories from Quicksilver, such as hats, wallets, watches rope and other attributes. The price varies between USD. 35.000, - to Rp. 430,000, - per unit. Quicksilver brand brands aligned with Rip Curl, Stussy, Hot Tuna, Billabong and other famous brands. Currently the company already has a 6 subcontractors and about 150 employees. 

Identification of capital

ID cards or identity cards are cards that must be owned by a resident or citizen who reads the name, number, occupation and address clearly. ID card you can use as capital is adequate. Masfuk, Bachelor of Law from the University of Airlangga started his business with authorized ID card. With a capital of KTP, Masfuk went to Jepara to where Mr. Rohim, owners of small industrial manufacturers monel. Masfuk asked Mr. Rohim give goods monel worth Rp. 350.000, - with a guarantee of their identity card. Apparently Mr. Rohim do not mind the security ID cards are. After saying good-bye Pak Rohim, Masfuk to Surabaya, a city that had he known when I was in college and directly to the Supermarket Sinar, Jalan Jemursari Surabaya, to rent a place. Having no money, he uses the strategy of payment in the rear. Party Supermarket Rays agreed, with a paid two or three days after a trade with the lease USD. 350.000, -. The hard work of prayer Masfuk bring results in three days may be sold USD. 1200000, -. The money from sales is used to pay the rent and pay off debt to the pack Rohim. Business Masfuk bekembang rapidly, so he opened the counter again in Siola, Tunjungan Plaza, Pasar Anom and Ray MayJen.Sungkono. In one month, Masfuk able to sell Rp.3.000.000, - until Rp.4.000.000, -. Not satisfied business in Surabaya, Masfuk with his men to develop the business monelnya to Jakarta. At the beginning, he rented a room cheap hotel with 4 friends to sleep together. Currently, Masfuk already has sales offices in the Supermarket Mampang Prapatan, Cempaka Putih, Cipinang Jaya and Kranji Bekasi. Even has grown to Bandung, Cirebon, Malang, Semarang, Solo and Yogyakarta. In Surabaya, Masfuk now has Eka Silver and Gold Jewelry, in Jalan Kemayoran as Cantor center. He has had the metal industry in the area of 1.2 hectares Wonosari lor Surabaya. Omsetnya has reached Rp. 5.5 billion in 1995. "God set his people who work hard. I am not allowed to be judge, apparently given the opportunity to become entrepreneurs monel. One thing that makes me proud, I am able to give opportunities to younger brothers and sisters I like the message her parents "said Masfuk.

Your friend AS SECURITY

Entrepreneurship When I give seminars at the Pondok Pesantren Krapyak Yogyakarta, my friend Mr. Maryono told neighbors how she started the business. Mr Maryono started business as a seller of foreign books in the medical field. Capital is a friend at the Faculty of Medicine as collateral, so that he can take a book. With the guarantee of his friend, he can sell the book to several agencies and universities related to the field of health sciences or other disciplines. The result is quite good, can be used to finance college.

USING OTHER PEOPLE'S PRODUCTS

You can start a business with the capital using other people's belongings ditiptipkan others to you for sale. When I taught courses in Business Environment Management Master Program STIE ABI Surabaya, I explain about how to seek business opportunities and how to start a business without cash. "I started a business without cash Yanto," said one student. "The way you start it how?" I asked. "First I entrusted my friend of commodities such as iron or steel for the content of the bone if you want to create a building foundation. Because I have trouble selling it at a standard price and I do not know the market, it finally deposit belongs to my friend I was selling at a price lower than market price. I certainly lose, but I got the cash. From the cash I buy another item high enough profits. Proceeds from sale of other goods is what I use to pay the deposit to my friend tebut "replied the student.

OTHER PEOPLE'S MONEY CAPITAL

You have a good business idea, but had no capital, then you can still start a business with the cooperation of capital or capital belonged to someone else. You have a close friend or close relation who believe in you, then you can contact them and convince them to get the support of capital. The advantage of this effort can be divided into two or in accordance with the agreement. The more you involve them, the greater the level of confidence to you, which means also the greater the capital invested in your business together mereka.Untuk pioneered this strategy, you start from the people closest, and most believe in you. After that new to people who are relatively more or less believe in you. Honesty is the most important thing in starting a business with capital cooperation. Openness and fairness must be upheld so that they believe in you. Belief that they give to you, like they save. From a little too long will be a big savings. Likewise, confidence, little by little more confidence in you.

LEARNING FROM Steven Spielberg

In his book, Anthony Robbins Unlimited Power tells the story of Steven Spielberg. At the age of 36 years Steven Spielberg, has become the most successful filmmakers in history. He has been responsible for four of the ten greatest films of all time earned income, including ET, The Extra Terrestrial, film scooped the highest income forever. Why Steven Spielberg can achieve such success at a young age?. This is an extraordinary story and we can learn from them.

Since the age of twelve or thirteen years, Steven Spielberg knew that he wanted to be a filmmaker. His life changed when he tours to Universal studio one afternoon when she was 17 years old. The tour was not until the sound stage, where all the action is done, the Steven Spielberg know the results, taking action. He slipped to watch a real movie-making. He finally met with the editorial department head of Universal, who spoke with him for an hour and express interest in Spielberg films.

BUSINESS WITH THE BENEFITS doubled (2)

Then Ali ibn Abi Talib went out to go to the Messenger of Allah, suddenly in the middle of the road he met a Bedouin who was leading the camel. Ali then approached the Bedouin, the Bedouin said: "O father of Hasan, buy a camel". "I do not have any money to buy your camel's" Ali said. Bedouin: "I sell this camel dihutangkan way". Ali: "If so, what price you sell this camel?". Bedouin: "I sold it for 100 dirhams". Ali: "Well, I bought this camel, but the payment later after I get the money".
After that Ali ibn Abi Talib, leading the camel recently purchased. But not so much Ali was blocked by a another Bedouin, who asked him "O father of Hasan, if you want to sell you a camel which guided it?". Ali: "Yes, I want to sell this camel". Bedouin: "How much?". Ali: "The price was 300 dirhams camel". Bedouin: "Well, I bought at that price your camel".

BUSINESS WITH THE BENEFITS pleated (1)

To benefit a lot done with folded tamper with income and expenses. Because the formula for profit is revenue minus costs. The first step is done to boost revenue by doing aggressive marketing. Income is the product of the price with the volume of sales. Various marketing strategies used to increase sales volume, ranging from cost leadership strategy as a whole until the differentiation strategy. Not enough with that added more focused strategy, whether the focus of the overall cost leadership and differentiation focus. Cost leadership strategy emphasize the overall price advantage over competitors and strategies highlight the benefits of product differentiation, personal, services, channels and image than the competition.
To reduce costs by making all-out efficiency in all lines. Sometimes even lines on the development of human resources, such as educational facilities, training, health benefits and cut out sebagaya. But it cuts the cost of human resource development company that instead dropped it, because it affects the company's overall revenue. This is due to the collapse of the business spirit of the employees.