SOULS OF SUCCESS COMPANY

In the book Prolegomena, Ibn Khaldun's contribution to the cross-disciplinary dynamic models. The entire model can be summarized by Ibn Khaldun in his advice to the king as follows. Strength of sovereignty (al-mulk) can not be maintained except by implementing sharia. Sharia can not be implemented except by a sovereign (al-mulk). Sovereignty will not gain power unless supported by human resources (ar-rijal). Human resources can not be maintained unless the property (al-mal). Property can not be obtained except by the construction of (al - Imarah). Development can not be achieved except by the construction of (al-adl). Is a measure of justice (al-mizan) which God used to evaluate the human and contain loads of Sovereignty responsibility to uphold justice.

CREATIVITY IN ADVERTISING

Creativity is the ability to present ideas or new ideas. While innovation is the application of ideas or new ideas. We all really are creative beings, but because creativity is rarely practiced on a regular basis, then this creativity eventually become paralyzed, the muscles like a man who was never trained. To create an original idea is not easy. Voltai even said that "Original was not there, that there is a wise clone". Creativity is almost always in use in advertising, because advertising creativity can help in giving information, persuade, remind, increasing the value and can "blow up" advertising.

START A BUSINESS FROM A GARAGE

Tom Peters and Robert Waterman put Hewlett-Packard became the best perurahaan in late 1970. Jerry Pornas and James Collins in his book Built to Last also include Hewlett-Packard to get the award as long-lived companies. The company also entered the same rank in the poll of companies with good management or one of the companies that deserve to be a place to work. Similarly, Fortune included the Hewlett-Packard as one of the most admired companies in the world. Hewlett-Packard has achieved extraordinary things, a decent company admired and successful.

Hewlett-Packard was founded by Bill Hewlett and Dave Packard in a rented garage in Palo Alto with a capital of $ 538 in 1937. Bill Hewlett and Dave Packard was a friend from college at Stanford University. "We think we'll have a job for ourselves. We do not have the slightest thought to be a big company "Packard said. Garage that is the origin of Silicon Valley Stuart Crainer writes in his book The 75 Greatest Management Decision Ever Made.

KEEP YOUR CREATIVITY

Entrepreneurs are people who respond to any changes in the environment in a creative and innovative. Any kind of environment does not cause problems, including crisis since responded to creative and innovative. Thus, behind the emergence of difficulties or the threat there is also a promising opportunity. Creativity is the ability to present ideas or new ideas. While innovation is the application of ideas or new ideas.

TECHNIC TO CREATE AN IDEA: MINIMIZATION

Many people have asked me. How to create the idea?. How to implement these ideas can be realized in the business?. Even if necessary, how it can bounce ideas business?. To create an original idea is not easy, it can be used several techniques ". One such technique is the technique minimization.

Minimization techniques other than diminution in the reduction can also be physical in terms of time. Honda success using the techniques in terms of physical minimization, when entering the U.S. market. At that time in the United States have a motorcycle is a big motorcycle 250 cc and 350 cc. Honda originally tried to make a big motorcycle, but a failure. Finally Honda use minimization techniques to create a 50 cc bike called the Super Cup, which started the success of Honda. In only a 5-year term, one of two motorcycles in Los Angeles, Honda brand. Sony Chairman Akio Morita is also using the minimization technique. When he saw the young kids listening to music with a large carrying a tape recorder on his shoulders carried everywhere, why do not can be replaced with a small tape recorder that can be inserted into the pocket. The idea is realized by Morita with the Walkman was created, which is the beginning of the success of the Sony company. Minimization of this idea appears also from Sony, Handycam, which is minimization of a large video camera. Floppy disk is a data storage minimization of great physical shape, either in the form of magnetic tape or magnetic disk. Even in times of crisis minimization technique is very beneficial. Packaging 1 kg weight can be minimized for example by 200 grams or 100 grams, thus the price will be cheaper. In times of crisis, just the price factor in determining consumers decide to buy a product.

IMITATION STRATEGY

Imitation strategy is the strategy that mimics the strategy of other companies. In his book Managing imitation strategy, Steven P. Imitation strategy Schnaar classifies into four types. Imitation strategy is the first type of piracy strategy. Companies that perform this kind of imitation strategy to sell products with the brand and product design exactly the same so that the counterfeit products are often called. This strategy is already classified as illegal activities. Imitation strategy is the second type of cloning strategy. Companies using this strategy are really imitate an existing product, but given the other brands, for example in the field of children mainanan Tyco Toys issued a product that mimics SuperBlocks Lego. Tyco Toys Lego demands, but without success, because imitation Lego toys indeed there ever was in the 1940s in England. Strategy imitation third type is a strategy that mimics the design or trade dress mentioned, too. For example imitated by Adidus Adidas, Adidas symbol on the leaves number three, was at number two Adidus. Strategy imitation of the fourth is a creative adaptation strategies, namely copying existing products and developing or adapting to apply to the new environment. According to Theodore Levitt, is called innovative imitator imitator. This strategy is also referred to as a strategy of camouflage or disguise strategies.

Strategy Unique Selling Proposition

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns witRosser Reeves,h "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns with "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

Product differentiation

One strategy to win the competition is differentiation strategy. Differentiation strategy highlights the striking difference in its brand with competitive brands. Product differentiation may come from a variety of factors, including product quality, product features, durability, reliability, exceptional product design, reliability, easy to fix and styles. Consisting of product quality and quality of performance quality conformity. Quality refers to the level of performance where it operates the product characteristics. Is the product low performance levels, on average, high or super. IBM, using a product differentiation strategy based on the quality of performance. IBM is the world's 19th ranked companies based on revenue and the company's first ranking of the world computer industry and office equipment Fortune magazine. Companies that have a philosophy of respect for the individual, providing the best customer and carry out all tasks with the idea that everything can be achieved with a superior way. IBM is committed to technology companies that are not inexhaustible in quality. IBM Thinkpad Transnote is a product of the award-winning "For Technological Excellence" category for the PC from PC Magazine in the year 2001.Sedangkan quality level of fitness is where all units produced are identical and meet the specifications for the promised target. Buyers typically expect a high level of fitness. BMW uses a product differentiation strategy based on high quality match. The special characteristics of the product is equipped with the function of the product. Most of the products offered by its characteristic.  

Positioning Strategy

Positioning concepts as the basis of the marketing strategy put forward by Jack Trout and Ries All the early 1970s and became a popular base of the development of creative strategies. The general idea of positioning is to place a product to get a good position in the minds of consumers. Brand that already has an established position in the minds of would be the impact on the consumer need a solution. Normally oriented market leader.

MARLBORO FRIDAY

Philip Morris is one of the giant tobacco industry United States. Marlboro is one of the trademarks of Philip Morris., Which covers a quarter of people in the United States. Philip Morris over 43% market the United States market, so that was all fine in Marlboro Country. That happened in 1989. At the time, cigarette-branded cigarettes could not claim to have mastered the market 40%, cut the Marlboro market in the United States up to 30%. Resulted in the collapse of the stock of Marlboros. Michael Miles, as the CEO of Philip Morris when it must make a strategy to save the Marlboros. Strategies undertaken by Miles is to lower the price dramatically. Price reduced greatly. Reducing the world's leading cigarette prices 25% of basic price to increase its stock price is a gamble with very high risk. Miles is a strategy that is, by its commentators, observers and analysts is a strategy driven by a sense of panic than the long-term considerations.

COMMUNITY INTEREST (2)

In the five years from Jupiter Media Metrix survey online music sales in Ameruka rose sharply, which increased to 520% or 6.2 billion U.S. dollars, which is expected in 2001, only reached 1 billion U.S. dollars. Estimated annual growth of 43% over five years. Purchase online music downloading is done digitally and online reservations. Jupiter Media Metrix estimates that online music sales are taking a market share of 7% of all music sales in the U.S. and will increase to 32% in 2006.

COMMUNITY INTEREST (1)

From the survey, Media Metrix in 2000, the World Top 500 companies Fortune magazine, increasing its activity and contribute more than previous years in the advertising revenue on the Internet. From the top 500 Fortune companies are all using the ads on-line (having a web site). Advertising and marketing of its one-to-one, targeted marketing, can be very expensive. However, advertising is also offering lucrative profits. For example, according to Taylor (1997), which targets ads based on proven highly effective success for Lexus cars (169 dollars per car is sold). Focusing more advertising to target communities (groups) rather than to individuals also proved highly cost-effective. One community on the Internet is a community of interest. Community of interest consists of people who interact on a particular topic, such as entertainment topics, family topics, topics plantations, the topic of weather and so on. Successful examples of companies that perform segmentation by community interest is music retailer N2K industry. N2K developed fairly quickly after joining the Telebase, which operates the Internet music store, which is Music Boulevard (www.musicboulevard.com) This site contains information which varies according to the chill enthusiasts, such as artist biographies, tour schedule, music samples, and study about music. N2K sells CDs, T-shirts and accessories. Income reached 85,000 dollars in the first three months after the merger with Telebase. N2K that if only one web site for all enthusiasts felt less.  

LAW WHEN STARTING A BUSINESS

When I return home, on Eid day I met my friend, that he aspired to become entrepreneurs. A year later I met my friend again, then I asked "Is now a businessman". He replied "no, I do not have the capital". Yet he still aspired to become entrepreneurs. In the next Eid I met my friend again and she brought was not a businessman.

START A BUSINESS OF CONCERN

There are many ways to start a business. One of them is by looking at environmental change occurs. Henri Nestlé, a German chemist who berdomisisl in Vevey Switzerland, was concerned with the high infant mortality rates in the late 19th century, precisely in 1866 in Switzerland. In the few pharmacists are trained to begin to experiment with various combinations of milk, flour and sugar, to develop alternative sources sustu infant nutrition for mothers unable to breastfeed. That's where business opportunities are created, namely the concern. Nestle eventually create "Farine Lactee", as the baby dishes that are not sufficiently Breast (ASI). From the food, many babies who were saved his soul at that moment., Which makes Nestle a public trust.

WHITE GOAT

Many people, when experiencing failure in open and run a business, there is a tendency to blame the environment, blaming subordinates, blaming rival, blaming everything associated with the failures. We prefer to fill mengkambing others than to self-correct our mistakes and improve what we do, and with hard work trying to bounce back. The failure of a lesson used to see the positive side of failure.

FANTASY COMMUNITY

Fantasy is a forum community which consists of participants who create an environment of imagination. Customer AOL (America Online) provided various facilities. Of AOL UK can find a new celebrity news, chat live, events around the UK, the topic and the best information. AOL France to provide holiday facilities in France met someone before flying, plan the night in Paris or the desired place in France. AOL Germany provides a facility that allows a person to meet the group @ aol, easy shopping, news and current reports. AOL Brazil provides the facility to meet people visiting Brazil to the home page and create a home page for free, the best place to find love on-line in Brazil, news and links to the Brazilian football team. AOL Japan provides facilities dounload Japanese version of the software. AOL Canada provides free upgrades AOL 7.0 AOL Australia provides facilities to discover the Great South Land, and through AOL can send to your Australian friends. AOL AOL Mexico and Argentina that allows us to download AIM (AOL Instant Messenger). Amazon, Barnes & Noble advertise on this site.

PROFESSIONAL COMMUNITY

Segmentation of the professional community is a community formed to support the professional communication and exchange of valuable work or research related information. For example Analog Devices (www.analog.com) creating a community on-line access of the chip design engineer to technical experts. Linux Documentation Project (www.linuxdoc.org) mengumpulklan articles about various linux-related. Tom's Hardware (www.tomshardware.com) provides information about computer hardware, ranging from motherboards to hard drives. Tom's hardware components pushed Personal Computer (PC) to the limits. Another facility is to help uncover Central Processing Unit (CPU) and Bug chipset. Also became the first in a new processor overclock and help to test the motherboard, graphics card, or RAM. For professionals in the field of photography available site Ofoto (www.ofoto.com). Professionals can obtain the software free photo, get free shipping cost for the first order, are able to provide photos, store photos and perfecting images online.

COMMUNITY RELATIONSHIPS

Community relations is a community organized around the experience of life. For example cancer forum is a forum that contains exchange of information and opinions about the cancer disease (www.cancerforum.com). Moreover Cancer Forum sell and rent domain name related to health. The categories that domain names such as Alzheimers, Arthritis, Asthma, Birth Control, Cancer, Dentistry, Diet, Disease, Drugs, Eye, Fitness, Footcare, Forums, Genetics, Haircare, Heart, Hospitals, Legal, Media, Medicare, Medicine , Non-Home, Pediatrics, Pet / Enimal, Physicians, Resources, Skincare, Specialties, Vaccines and Viruses.

COMMUNITY TRANSACTIONS (1)

Segmentation transaction community is a community that gives trading facility. Members include buyers, sellers, intermediaries, and so on. Perusahaan yang melakukan segmentasi berdasarkan komunitas transaksi ini, antara lain Yahoo Shopping, Amazon, MSN Home Advisor dan Wizard.">Companies that perform segmentation by this transaction communities, among others, Yahoo Shopping, Amazon, MSN Home Advisor, and Wizard.

SEGMENTATION PRACTICES IN INTERNET

In addition to community-based, market segmentation can also Pesonify market segmentation according to the Web can be categorized based on their behavior as Comfort creatures, Connected suites, Country Clubbers, Credit Checkers, Details divers, Electron, Explorer, Gear heads, geeks, Gift Boxer, Knowledge wokers, Novices , Surgical shoppers and Looks-Loos

reverse BOWL STRATEGY

A powerful weapon to step ladders business is a positive mental attitude. There are several strategies to keep a person a positive mental attitude. One is stratetgi bowl reverse strategy. Strategy is a strategy of turning a bowl to see a negative event from the positive side. When you go to college or to work with motorcycle riding, all of a sudden your bike tires hit the nail, so flat that cause you can not continue to college or to work or maybe you'll be late. If you use a reverse strategy bowl, then you can still say "fortunately my bike hit the nail, if not hit a nail, I might even hit by a bus". With this strategy you will be trained over time and you'll stay awake in a positive mental attitude.

NOT HAVE CAPITAL

You have a good business idea, but have no capital, you will still be started with cooperation modal.You have a good business idea, but do not have the capital, then you can still start a business with capital cooperation. You have a close friend or close relation who believe in you, then you can contact them and convince them to get support modal.You have a close friend or close relation who believe in you, then you can contact them and convince them to get capital support. The advantage of these efforts can be divided into two or in accordance with the perjanjian.The advantage of these efforts can be divided into two or in accordance with the agreement. The more you involve them, the greater the level of trust in you, which also means greater capital investment in your business that pioneered with mereka.The more you involve them, the greater the level of trust in you, which also means greater capital investment in your business that path with them. To do this strategy, you start from the closest and most believe in Anda.To do this strategy, you start from the closest and most believe in you. After that new to those more distant or less relatively Anda.After believe that new to those more distant or Relatively less confidence in you. Honesty is the most important thing in starting a business with a partnership modal.Honesty is the most important thing in starting a business with capital cooperation. Openness and fairness must be upheld so that they believe in Anda.Openness and fairness must be upheld so that they believe in you. The trust they give to you, like they menabung.The trust they give to you, like they are saving. From little by little for long besar.From savings will become little by little for a long time will be a big savings. Similarly confidence, little by little more confidence in you.  Similarly confidence, little by little more confidence in you. 




When I met one of his close friends, he immediately offered me to become a computer dealer Epson. My friend was at that time as a sales representative Metrodata. "You want to sell computers Epson Med?" My friend asked. Med is my nickname when I went to high school, Madison. "I do not have the capital" I replied. "It does not need capital. Simply you Epson's computer display. Then after the computer new behavior you pay. I give a two-month grace period" my friend said. "All right. I will try to Epson computer sales" I agreed. Why are my friends believe me?. Because my friend was in the same high school, Madison High School 1. I bought meatballs and ice together, if I who have money, so my pay, otherwise when he had money, he is paying. When I was sick, I lay down in his house, while he left the school itself. I often eat at his house and learn together. I often entertain his brother with conjuring tricks. I often talked with his parents. I never borrowed the money with him to pay my tuition and repay the loans in accordance with my promise. I am very fortunate to be close friends trust me. My friend is named Agus Widodo Honggo, now he as a Director of PT. Metrodata. You can try to start a business with capital cooperation through your closest friends.

LEARNING FROM FAILURE

Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

MARKET DREAM

Eight of the ten world's richest people under the age of 40 years, called the market utilizing the Internet. There are several reasons why the companies they target the Internet market. First of all, the television audience began to migrate to the Internet. Since they moved the advertising media must be followed, with the assumption that any marketer's goal is to reach its target audience effectively and efficiently. Marketers recognize that they must make adjustments to its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often with leaves and other media. Second, to target the Internet market with ads that can be updated at any time with minimal cost: because the ads on the internet always look new. Third, the Internet market can reach potential buyers in a very large number in the global count. Fourth, the cost of online advertising is sometimes more expensive than television advertising, newspaper, or radio. Media advertising latter becomes more expensive because it is determined by the space will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper ad will be posted. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals. Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. The displacement of the amount of television that look very impressive. In addition to this fact is that Internet users are educated people and have very high incomes, so the logical if manjadi concluded that Internet explorer is a target that was envisioned by the marketers.

LISTEN YOUR WIFE

Walt Elias Disney was born on December 5, 1901 in Chicago, Illinois. He started to love drawing and art set mempekerjaan at 7 years old. He was also very interested in photography. As a teenager he went to school in the afternoon and went to the Academy of Art at night. When World War I broke out, he tried to join the army, but still too young. So he placed in the Red Cross, because of his age and was sent to abroad by riding the ambulance which was decorated with cartoon characters. When finished the war, Walt Elias Disney's venture into Hollywood with the ability to draw and $ 40. He started the business with his brother to make an animated film and quickly became famous in Hollywood. In 1920, Disney moved to Kansas City, he worked as an animator Ub Iwerks. Company where he worked, the Laugh O Gram Company went bankrupt. In 1923, he left Kansas City to Los Angeles to find work in the movie business. At first unsuccessful, and he remained determined to stay in Los Angeles rent a camera, build an animation stand and made a studio in his uncle's garage. He started the business with his brother Roy. Alice first film did not make the company look up, so does the film both Oswald the Rabbit, which was launched in 1927 pad. The failure turned into success after the rat made by listening to his wife's advice.

Commitment

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitment is a self alignment with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.

DO BUSINESS WITH THE PROMOTION OF NOBLE

Many entrepreneurs or companies when in a state of recession or in hardship discharge is done by employees, even the government-owned state enterprises were functioning providing employment as a responsibility for implementa-tion of the Constitution, such as PT. Indonesian Aerospace chose to terminate the employee. But it was not done by the famous clothing company Levi Strauss.

Levi Strauss came from Bavaria. He arrived in New York in 1847 and collaborated with his stepbrother in the business of goods dried. In 1853 Strauss went to San Francisco to build his own business. The opportunity came when one of its customers, Nevada tailor named Jacob Davis, shows an idea of changing his trousers. Result trousers strong and durable, suitable for use when you're a gold miner or a farmer. Davis takes $ 68 to register the design patent. In 1873 Strauss and Davis patented the pants, or "waist-high overalls" was called at that time. Companies increasingly prosperous and when he died, the company has a wealth of Levi Strauss $ 6 million.

START A BUSINESS WITHOUT CASH

In addition to opening a business without cash payments in the back, you can also open a business with a payment in advance. Combined with the payments start at the back and the payment in advance is the most ideal. Or office buildings, advertisements, brochures can be obtained by payment in the back, while our customers use the payment in advance. Business of courses, vocational education institutions and even education can be done with tinggipun prepayment strategy.

            By the time we open a branch of the Central Computer and Management Education in the street IMKI Abubakar Ali number 20 Kotabaru Yogyakarta, after advertising in the Daily People's Sovereignty which can be paid at the back, finally got 35 students. Then given a public lecture that contains an explanation teantang material will be taught for one year. Starting from the material to Achievement Motivation Training System Analysis. Suddenly, they ask "Where kok Pak computer does not exist?". "Look at what it said in the ad?.", I asked. "Computers equipped Pendikan practical management education and entrepreneurship," they replied. "You are right. In this first month you will get a practical management education and entrepreneurship, and computer lessons to be continued "I answered, saying to myself" but you also have to pay ". After one month they were satisfied, eventually pay. Of these students my money credited to the computer 12 computer. "That's the computer" I said. "Oh yes the computer has no sir" they said. I smiled and said to myself "that actually your money". So we can operate the business with advance payments, ie payments from our customers.

BUILDING a BRAND

Most people assume that building the first brand to use large-scale advertising. Facts prove it that companies have the world melenggenda building brands for the first time using public relations (public relations). Public relations involves a variety of programs designed to promote and / or maintain the company image or products. Advertising is needed to maintain the brand to not die, but not to build a brand for the first time.

Public Relations Microsoft uses when it launched its new operating system Windows 95. Windows 95 bukanlan actually a completely new product, but it makes Windows 95 is very easy to use as well as Macintosh. Pemunculnnya dated August 24, 1995 was a tumultuous day for Windows 95. The Wall Street Journal estimates that 3000 cover story, 6852 story and over 3,000,000 words reserved for the Windows 95 from July 1 until August 24. Microsoft teams around the world to do publicity to attract attention. Windows 95 banner hoisted by 600 feet from the Toronto CN tower. Sprinkle red, yellow and green of the Windows 95 logo on the Empire State Building in New York. Paying The London Times's to distribute free of charge throughout the daily publication of 1.5 million copies to the public. When Windows 95 is sold at 90 dollars, thousands of people lining up to buy it. At the end of the first week, sales in the United States alone reached 108 million dollars. Microsoft to pay 220 million dollars for the Public Relations. Why does Bill Gates spend so much for Public Relations?. There are two possible reasons. First, worry about the defects found in earlier versions of the operating system, computer users might be reluctant to purchase them. Microsoft wants to overcome this reluctance. Second, Apple Computer quickly menutunkan computer prices in hopes of selling more Macintosh computers before Windows is similar to the 95 Macintosh operating systems sold in the market. Microsoft wants to stem the flow of Macintosh sales by selling as many Windows 95 packages in the shortest possible time.

Anita Roddick built The Body Shop is a brand of the world without advertising, but do Public Relations all over the world tirelessly to introduce the product. Wal-Mart as the most spectacular corporate world, only slightly out ads. Similarly, Intel, Dell, Compaq, Gateway, Oracle, Cisco, SAP, Sun Microsystems created the first time in the pages of the Wall Street Journal, BusinessWeek, Forbes, and Fortune, by publicity, not advertising premises. We also started Primagama, IMKI, STMIK AMIKOM, PT Time Excellindo, PT. Vision Surya Mataram, PT Radio MQ FM, PT. GITS, AMIKOM.NET, AMIKOM Traning Center, and by using the Public Relations.

UNIQUE TOUCH STRATEGY

Many strategies are used to excel in competition. When I first Primagama, only get 2 students, so we tried to find strategies to get a lot of students. Primagama strategy, as we call it a unique touch strategy that is inviting high school students by using the Test Trial UPA / IPS Integrated free. This strategy is carried out, because when the college entrance test will use the test country IPA / IPS Integrated. Primagama the guidance of the first test that can hold a test trial IPA / IPS Integrated. Because the test trials IPA / IPS Integrated first time, the participants lot. Before the test trials started, we make promotion to the participants, about one of the benefits Primagama than any other test guidance. From the campaign netted 62 students who follow the guidance Primagama test. The next strategy is sntuhan unique Accepted Insurance Program. Acceptable collateral, if the intention is not accepted in State College, does not pay, only pay the registration fee IDR 10,000, - and that is what is called Accepted Security. The idea of Mr. Purdi this, we do not put up the field with Customer Service in two places. First place in Jalan Kapten Tendean No. 7 directly handled Mr. Purdi, and second place at Road Demangan Kidul No. 92, immediately I handle myself. Customer servise handled by who knows all the ins and outs Primagam, from a practical formula to predict the technical problems that will come out in the PTN. We can not imagine, if participants who joined Primagama enormous. Especially after the entry proved State University lot, which was announced in the Daily People's Sovereignty.

START A BUSINESS OF EVENTS

Variety of ways to start a business. One way to start a business is through an event, as did Ruth Handler, inventor of the Barbie doll. This doll is a toy that children of the world's most successful. Barbie taken from the name of the daughter of Ruth Handler, which is Barbara Millicent Roberts. This doll business started when Mrs. Handler watched her daughter play with paper dolls. Ny-Handler then thought to make the doll a more permanent and realistic. Ny. Handler is the wife of one of the founders of Mattel. In modern management, the Barbie doll that can survive this long is a strange thing. According to Ian Ritchie from the Oxford Group consultant who has worked with perbisnisan toys Hasbro, find the key lessons from the business of children's toys. Placing a child's toy to the market as quickly as possible is very important. Time required from an idea to plastered on the shelves of toy stores, children can be a difference between success and failure. In the marketing world doll timing must be absolutely right. To achieve success should follow the trend doll movies, books, stories, or the latest television series.

START A BUSINESS FROM SIMPLE IDEAS

Many argue that to open a business takes a very creative ideas and innovative. That is not true of Michael Dell, he opened a business with a simple idea that is not selling computers to selling brokers but directly to consumers. He cut off the middlemen, thus the price of a PC can be suppressed. Michael Dell started the business with a capital of $ 1000, and doing marketing through the "Mail Order" within 16 years of sales increased from 6 million to $ 36.9 billion dollars. Dell Computer to open branch offices abroad in London in 1987. Now has opened offices around the world with employees reached 40,000 people.

GETTING STARTED WITH BUSINESS SKILLS

You can start a business with the skills you have, such as Soichiro Honda. Starting from his expertise as a mechanic, eventually succeed Soichiro Honda. Soichiro Honda's first job at the Tokyo auto mechanic in 1922 after leaving school. He only attended for eight years. Children's new 15-year-old from a small town, be proud of the 10 car repair at crowded. He was appointed as an assistant mechanic, but his work sometimes as a "baby-sitter" the boy is the owner of the shop. Honda dream to become a car mechanic and he never got the chance .. He was frustrated, then packed his bags and quit his job and left the big city. Six months later, the shop needed, he was called to help fix the car, finally tebuka opportunity for him to achieve his dream.

START A BUSINESS FROM A HOBBY

Hobby is something he likes. You can start a business from a hobby. Many successful entrepreneurs started from a hobby. In the science of psychology of success, the success of the 2000 study, found 80 percent are people who loved what he did. Factors like the success of energy presents a tremendous impetus. Like Bill Gates; as a young man has a hobby of computers and do it with diligence, to become a successful business and the richest in the world.

Starting a Business from Travelling

Between successful entrepreneurs, business opportunities when traveling. Raymond Kroc, the founder and builder of McDonald's Corporation is one of the businessmen who get the opportunity, when he went from his home near Chicago to southern California to see the two biggest clients Multimixer buyers Prince Castle (shaker instrument milk).

DEMONSTRATION like MATSUSHITA

Matsushita comes from ordinary people and was raised in poverty near the small village of Wakayama. He has seven brothers and sisters. His family had once lived relatifmakmur, but after his father's business went bankrupt commodity, he lived in poverty. Matsushita left school in 1904 and an apprentice to a charcoal maker. After a career that he became an inspector at the Osaka Electric Light Company, and eventually established his own company, with the name of Matsushita Electric.