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Saturday, December 19, 2009

Strategy Unique Selling Proposition

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns witRosser Reeves,h "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns with "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

In 1942, Coca-Cola launched an ad called "The only thing like Coca-Cola is Coca-Cola itself. It's the real thing ". In 1970, Coca-Cola uses the slogan "It's the real thing" for about a year and direct customers to believe, that Coke is the real thing, others just copy. Although the ads have been present real thing thirty years ago, but the reverberations are still felt to this day. The concept is still associated with Coca-Cola, newspaper and magazine reporters still use this word every article they make. If reporters will write about cola, can definitely be called Coca-Cola.
Garda Oto uses the slogan "The first to help customers" (be the first to help customers. This is really implemented in the field and tested in various situations. Post-1998 mass riots, Garda Oto be the first to indemnify customers from agram-hara it. In 2000, Garda Oto proved again as insurance that provides protection against the risk of terrorism. In 2002, Garda Oto be the first to assist customers in their vehicles to evacuate from floods and processing claims. At the time of bombings struck the Australian Embassy in Jakarta, Garda Oto be the first to come to the scene.


In 1942, Coca-Cola launched an ad called "The only thing like Coca-Cola is Coca-Cola itself. It's the real thing ". In 1970, Coca-Cola uses the slogan "It's the real thing" for about a year and direct customers to believe, that Coke is the real thing, others just copy. Although the ads have been present real thing thirty years ago, but the reverberations are still felt to this day. The concept is still associated with Coca-Cola, newspaper and magazine reporters still use this word every article they make. If reporters will write about cola, can definitely be called Coca-Cola.
Garda Oto uses the slogan "The first to help customers" (be the first to help customers. This is really implemented in the field and tested in various situations. Post-1998 mass riots, Garda Oto be the first to indemnify customers from agram-hara it. In 2000, Garda Oto proved again as insurance that provides protection against the risk of terrorism. In 2002, Garda Oto be the first to assist customers in their vehicles to evacuate from floods and processing claims. At the time of bombings struck the Australian Embassy in Jakarta, Garda Oto be the first to come to the scene.

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