SOULS OF SUCCESS COMPANY

In the book Prolegomena, Ibn Khaldun's contribution to the cross-disciplinary dynamic models. The entire model can be summarized by Ibn Khaldun in his advice to the king as follows. Strength of sovereignty (al-mulk) can not be maintained except by implementing sharia. Sharia can not be implemented except by a sovereign (al-mulk). Sovereignty will not gain power unless supported by human resources (ar-rijal). Human resources can not be maintained unless the property (al-mal). Property can not be obtained except by the construction of (al - Imarah). Development can not be achieved except by the construction of (al-adl). Is a measure of justice (al-mizan) which God used to evaluate the human and contain loads of Sovereignty responsibility to uphold justice.

CREATIVITY IN ADVERTISING

Creativity is the ability to present ideas or new ideas. While innovation is the application of ideas or new ideas. We all really are creative beings, but because creativity is rarely practiced on a regular basis, then this creativity eventually become paralyzed, the muscles like a man who was never trained. To create an original idea is not easy. Voltai even said that "Original was not there, that there is a wise clone". Creativity is almost always in use in advertising, because advertising creativity can help in giving information, persuade, remind, increasing the value and can "blow up" advertising.

START A BUSINESS FROM A GARAGE

Tom Peters and Robert Waterman put Hewlett-Packard became the best perurahaan in late 1970. Jerry Pornas and James Collins in his book Built to Last also include Hewlett-Packard to get the award as long-lived companies. The company also entered the same rank in the poll of companies with good management or one of the companies that deserve to be a place to work. Similarly, Fortune included the Hewlett-Packard as one of the most admired companies in the world. Hewlett-Packard has achieved extraordinary things, a decent company admired and successful.

Hewlett-Packard was founded by Bill Hewlett and Dave Packard in a rented garage in Palo Alto with a capital of $ 538 in 1937. Bill Hewlett and Dave Packard was a friend from college at Stanford University. "We think we'll have a job for ourselves. We do not have the slightest thought to be a big company "Packard said. Garage that is the origin of Silicon Valley Stuart Crainer writes in his book The 75 Greatest Management Decision Ever Made.

KEEP YOUR CREATIVITY

Entrepreneurs are people who respond to any changes in the environment in a creative and innovative. Any kind of environment does not cause problems, including crisis since responded to creative and innovative. Thus, behind the emergence of difficulties or the threat there is also a promising opportunity. Creativity is the ability to present ideas or new ideas. While innovation is the application of ideas or new ideas.

TECHNIC TO CREATE AN IDEA: MINIMIZATION

Many people have asked me. How to create the idea?. How to implement these ideas can be realized in the business?. Even if necessary, how it can bounce ideas business?. To create an original idea is not easy, it can be used several techniques ". One such technique is the technique minimization.

Minimization techniques other than diminution in the reduction can also be physical in terms of time. Honda success using the techniques in terms of physical minimization, when entering the U.S. market. At that time in the United States have a motorcycle is a big motorcycle 250 cc and 350 cc. Honda originally tried to make a big motorcycle, but a failure. Finally Honda use minimization techniques to create a 50 cc bike called the Super Cup, which started the success of Honda. In only a 5-year term, one of two motorcycles in Los Angeles, Honda brand. Sony Chairman Akio Morita is also using the minimization technique. When he saw the young kids listening to music with a large carrying a tape recorder on his shoulders carried everywhere, why do not can be replaced with a small tape recorder that can be inserted into the pocket. The idea is realized by Morita with the Walkman was created, which is the beginning of the success of the Sony company. Minimization of this idea appears also from Sony, Handycam, which is minimization of a large video camera. Floppy disk is a data storage minimization of great physical shape, either in the form of magnetic tape or magnetic disk. Even in times of crisis minimization technique is very beneficial. Packaging 1 kg weight can be minimized for example by 200 grams or 100 grams, thus the price will be cheaper. In times of crisis, just the price factor in determining consumers decide to buy a product.

IMITATION STRATEGY

Imitation strategy is the strategy that mimics the strategy of other companies. In his book Managing imitation strategy, Steven P. Imitation strategy Schnaar classifies into four types. Imitation strategy is the first type of piracy strategy. Companies that perform this kind of imitation strategy to sell products with the brand and product design exactly the same so that the counterfeit products are often called. This strategy is already classified as illegal activities. Imitation strategy is the second type of cloning strategy. Companies using this strategy are really imitate an existing product, but given the other brands, for example in the field of children mainanan Tyco Toys issued a product that mimics SuperBlocks Lego. Tyco Toys Lego demands, but without success, because imitation Lego toys indeed there ever was in the 1940s in England. Strategy imitation third type is a strategy that mimics the design or trade dress mentioned, too. For example imitated by Adidus Adidas, Adidas symbol on the leaves number three, was at number two Adidus. Strategy imitation of the fourth is a creative adaptation strategies, namely copying existing products and developing or adapting to apply to the new environment. According to Theodore Levitt, is called innovative imitator imitator. This strategy is also referred to as a strategy of camouflage or disguise strategies.

Strategy Unique Selling Proposition

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns witRosser Reeves,h "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

Strategy Unique Selling Proposition (USP) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue. At one time there was a client came to office Reeves and put two coins on the table. "I owned a coin on the left. You prove that this is the best coin "challenged the client. This is the fundamental problem faced by every person in the advertising. Proving "This is the best" is their duty, if the task was for food products, clothing or product and services from a bank. What is a slogan used by Reeves when dealing with Colgate toothpaste?. Reeves uses the slogan "Clean your breath while cleaning his teeth". With this slogan, Colgate's market rule for decades. Unique Selling Proposition strategy oriented to the benefits or advantages of products that are not owned by a rival product. The advantages are also looking for something or an excuse for consumers to use a product. Products are distinguished by a specific character or unique. This approach made by Nescafe in its ad campaigns with "The Thing Leads To Another". Depicted in a television advertisement in which an aircraft engine dead one, but the passengers remained safe, thanks to earlier drinking Nescafe.

Product differentiation

One strategy to win the competition is differentiation strategy. Differentiation strategy highlights the striking difference in its brand with competitive brands. Product differentiation may come from a variety of factors, including product quality, product features, durability, reliability, exceptional product design, reliability, easy to fix and styles. Consisting of product quality and quality of performance quality conformity. Quality refers to the level of performance where it operates the product characteristics. Is the product low performance levels, on average, high or super. IBM, using a product differentiation strategy based on the quality of performance. IBM is the world's 19th ranked companies based on revenue and the company's first ranking of the world computer industry and office equipment Fortune magazine. Companies that have a philosophy of respect for the individual, providing the best customer and carry out all tasks with the idea that everything can be achieved with a superior way. IBM is committed to technology companies that are not inexhaustible in quality. IBM Thinkpad Transnote is a product of the award-winning "For Technological Excellence" category for the PC from PC Magazine in the year 2001.Sedangkan quality level of fitness is where all units produced are identical and meet the specifications for the promised target. Buyers typically expect a high level of fitness. BMW uses a product differentiation strategy based on high quality match. The special characteristics of the product is equipped with the function of the product. Most of the products offered by its characteristic.  

Positioning Strategy

Positioning concepts as the basis of the marketing strategy put forward by Jack Trout and Ries All the early 1970s and became a popular base of the development of creative strategies. The general idea of positioning is to place a product to get a good position in the minds of consumers. Brand that already has an established position in the minds of would be the impact on the consumer need a solution. Normally oriented market leader.

MARLBORO FRIDAY

Philip Morris is one of the giant tobacco industry United States. Marlboro is one of the trademarks of Philip Morris., Which covers a quarter of people in the United States. Philip Morris over 43% market the United States market, so that was all fine in Marlboro Country. That happened in 1989. At the time, cigarette-branded cigarettes could not claim to have mastered the market 40%, cut the Marlboro market in the United States up to 30%. Resulted in the collapse of the stock of Marlboros. Michael Miles, as the CEO of Philip Morris when it must make a strategy to save the Marlboros. Strategies undertaken by Miles is to lower the price dramatically. Price reduced greatly. Reducing the world's leading cigarette prices 25% of basic price to increase its stock price is a gamble with very high risk. Miles is a strategy that is, by its commentators, observers and analysts is a strategy driven by a sense of panic than the long-term considerations.

COMMUNITY INTEREST (2)

In the five years from Jupiter Media Metrix survey online music sales in Ameruka rose sharply, which increased to 520% or 6.2 billion U.S. dollars, which is expected in 2001, only reached 1 billion U.S. dollars. Estimated annual growth of 43% over five years. Purchase online music downloading is done digitally and online reservations. Jupiter Media Metrix estimates that online music sales are taking a market share of 7% of all music sales in the U.S. and will increase to 32% in 2006.

COMMUNITY INTEREST (1)

From the survey, Media Metrix in 2000, the World Top 500 companies Fortune magazine, increasing its activity and contribute more than previous years in the advertising revenue on the Internet. From the top 500 Fortune companies are all using the ads on-line (having a web site). Advertising and marketing of its one-to-one, targeted marketing, can be very expensive. However, advertising is also offering lucrative profits. For example, according to Taylor (1997), which targets ads based on proven highly effective success for Lexus cars (169 dollars per car is sold). Focusing more advertising to target communities (groups) rather than to individuals also proved highly cost-effective. One community on the Internet is a community of interest. Community of interest consists of people who interact on a particular topic, such as entertainment topics, family topics, topics plantations, the topic of weather and so on. Successful examples of companies that perform segmentation by community interest is music retailer N2K industry. N2K developed fairly quickly after joining the Telebase, which operates the Internet music store, which is Music Boulevard (www.musicboulevard.com) This site contains information which varies according to the chill enthusiasts, such as artist biographies, tour schedule, music samples, and study about music. N2K sells CDs, T-shirts and accessories. Income reached 85,000 dollars in the first three months after the merger with Telebase. N2K that if only one web site for all enthusiasts felt less.  

LAW WHEN STARTING A BUSINESS

When I return home, on Eid day I met my friend, that he aspired to become entrepreneurs. A year later I met my friend again, then I asked "Is now a businessman". He replied "no, I do not have the capital". Yet he still aspired to become entrepreneurs. In the next Eid I met my friend again and she brought was not a businessman.

START A BUSINESS OF CONCERN

There are many ways to start a business. One of them is by looking at environmental change occurs. Henri Nestlé, a German chemist who berdomisisl in Vevey Switzerland, was concerned with the high infant mortality rates in the late 19th century, precisely in 1866 in Switzerland. In the few pharmacists are trained to begin to experiment with various combinations of milk, flour and sugar, to develop alternative sources sustu infant nutrition for mothers unable to breastfeed. That's where business opportunities are created, namely the concern. Nestle eventually create "Farine Lactee", as the baby dishes that are not sufficiently Breast (ASI). From the food, many babies who were saved his soul at that moment., Which makes Nestle a public trust.

WHITE GOAT

Many people, when experiencing failure in open and run a business, there is a tendency to blame the environment, blaming subordinates, blaming rival, blaming everything associated with the failures. We prefer to fill mengkambing others than to self-correct our mistakes and improve what we do, and with hard work trying to bounce back. The failure of a lesson used to see the positive side of failure.

FANTASY COMMUNITY

Fantasy is a forum community which consists of participants who create an environment of imagination. Customer AOL (America Online) provided various facilities. Of AOL UK can find a new celebrity news, chat live, events around the UK, the topic and the best information. AOL France to provide holiday facilities in France met someone before flying, plan the night in Paris or the desired place in France. AOL Germany provides a facility that allows a person to meet the group @ aol, easy shopping, news and current reports. AOL Brazil provides the facility to meet people visiting Brazil to the home page and create a home page for free, the best place to find love on-line in Brazil, news and links to the Brazilian football team. AOL Japan provides facilities dounload Japanese version of the software. AOL Canada provides free upgrades AOL 7.0 AOL Australia provides facilities to discover the Great South Land, and through AOL can send to your Australian friends. AOL AOL Mexico and Argentina that allows us to download AIM (AOL Instant Messenger). Amazon, Barnes & Noble advertise on this site.

PROFESSIONAL COMMUNITY

Segmentation of the professional community is a community formed to support the professional communication and exchange of valuable work or research related information. For example Analog Devices (www.analog.com) creating a community on-line access of the chip design engineer to technical experts. Linux Documentation Project (www.linuxdoc.org) mengumpulklan articles about various linux-related. Tom's Hardware (www.tomshardware.com) provides information about computer hardware, ranging from motherboards to hard drives. Tom's hardware components pushed Personal Computer (PC) to the limits. Another facility is to help uncover Central Processing Unit (CPU) and Bug chipset. Also became the first in a new processor overclock and help to test the motherboard, graphics card, or RAM. For professionals in the field of photography available site Ofoto (www.ofoto.com). Professionals can obtain the software free photo, get free shipping cost for the first order, are able to provide photos, store photos and perfecting images online.

COMMUNITY RELATIONSHIPS

Community relations is a community organized around the experience of life. For example cancer forum is a forum that contains exchange of information and opinions about the cancer disease (www.cancerforum.com). Moreover Cancer Forum sell and rent domain name related to health. The categories that domain names such as Alzheimers, Arthritis, Asthma, Birth Control, Cancer, Dentistry, Diet, Disease, Drugs, Eye, Fitness, Footcare, Forums, Genetics, Haircare, Heart, Hospitals, Legal, Media, Medicare, Medicine , Non-Home, Pediatrics, Pet / Enimal, Physicians, Resources, Skincare, Specialties, Vaccines and Viruses.

COMMUNITY TRANSACTIONS (1)

Segmentation transaction community is a community that gives trading facility. Members include buyers, sellers, intermediaries, and so on. Perusahaan yang melakukan segmentasi berdasarkan komunitas transaksi ini, antara lain Yahoo Shopping, Amazon, MSN Home Advisor dan Wizard.">Companies that perform segmentation by this transaction communities, among others, Yahoo Shopping, Amazon, MSN Home Advisor, and Wizard.

SEGMENTATION PRACTICES IN INTERNET

In addition to community-based, market segmentation can also Pesonify market segmentation according to the Web can be categorized based on their behavior as Comfort creatures, Connected suites, Country Clubbers, Credit Checkers, Details divers, Electron, Explorer, Gear heads, geeks, Gift Boxer, Knowledge wokers, Novices , Surgical shoppers and Looks-Loos

reverse BOWL STRATEGY

A powerful weapon to step ladders business is a positive mental attitude. There are several strategies to keep a person a positive mental attitude. One is stratetgi bowl reverse strategy. Strategy is a strategy of turning a bowl to see a negative event from the positive side. When you go to college or to work with motorcycle riding, all of a sudden your bike tires hit the nail, so flat that cause you can not continue to college or to work or maybe you'll be late. If you use a reverse strategy bowl, then you can still say "fortunately my bike hit the nail, if not hit a nail, I might even hit by a bus". With this strategy you will be trained over time and you'll stay awake in a positive mental attitude.