There are many ways to start a business. One of them is by looking at environmental change occurs. Henri Nestlé, a German chemist who berdomisisl in Vevey Switzerland, was concerned with the high infant mortality rates in the late 19th century, precisely in 1866 in Switzerland. In the few pharmacists are trained to begin to experiment with various combinations of milk, flour and sugar, to develop alternative sources sustu infant nutrition for mothers unable to breastfeed. That's where business opportunities are created, namely the concern. Nestle eventually create "Farine Lactee", as the baby dishes that are not sufficiently Breast (ASI). From the food, many babies who were saved his soul at that moment., Which makes Nestle a public trust.
Nestle's first customer was a premature baby can not drink mother's milk. After Farine Lactee save many babies, Nestle eventually be able to sell these products throughout Europe. Henri Nestlé also provide initial understanding of the brand and ownership. He uses his name to a symbol of the company, which is Nestle. In 1874, Nestle condensed milk products pulled out. The product is competing with condensed milk products from Anglo-Swiss firm. Then Nestle issued a milk-chocolate products in 1875. Peter, a friend of Henri Nestlé is the leading chocolate manufacturer in the world to join with Nestle. Even the main competitor of the Anglo-Swiss, in 1905 finally joined.
Quality is the philosophy of Nestle. Millions of people all over the world put their faith in Nestle products. Trust is the image quality and reputation for high standards from year to year. Every product, service and customer contact services to help towards the formation of the image. Nestle is a trademark of a product is a promise to customers, that products are safe for consumption, comply with regulations and high quality standards. Customers wishing to keep his word every day.
Quality is a tool to increase competitive advantage. If the customer is not satisfied with the quality of Nestle products, then they will leave, they will consume other brands. Nestle therefore give credit to each category of products in the market, where they compete. Quality is not a guarantee of success, but it is one of the weapons to succeed. Competitive advantage is the long-term quality of which has an optimum value in the minds of consumers. Of high value will lead to satisfaction for consumers, who ultimately makes the stand and loyal customers.
Company with the motto "Good Food, Good Life", as a strategy positioningnya, very attached to the people of the world, including Indonesia. Companies that have a mission as a company's greatest food in the world in 2003, is the most amazing companies of the world (The Most Admired Company in the World) ranks 39th, Fortune magazine.
Nestle's first customer was a premature baby can not drink mother's milk. After Farine Lactee save many babies, Nestle eventually be able to sell these products throughout Europe. Henri Nestlé also provide initial understanding of the brand and ownership. He uses his name to a symbol of the company, which is Nestle. In 1874, Nestle condensed milk products pulled out. The product is competing with condensed milk products from Anglo-Swiss firm. Then Nestle issued a milk-chocolate products in 1875. Peter, a friend of Henri Nestlé is the leading chocolate manufacturer in the world to join with Nestle. Even the main competitor of the Anglo-Swiss, in 1905 finally joined.
Quality is the philosophy of Nestle. Millions of people all over the world put their faith in Nestle products. Trust is the image quality and reputation for high standards from year to year. Every product, service and customer contact services to help towards the formation of the image. Nestle is a trademark of a product is a promise to customers, that products are safe for consumption, comply with regulations and high quality standards. Customers wishing to keep his word every day.
Quality is a tool to increase competitive advantage. If the customer is not satisfied with the quality of Nestle products, then they will leave, they will consume other brands. Nestle therefore give credit to each category of products in the market, where they compete. Quality is not a guarantee of success, but it is one of the weapons to succeed. Competitive advantage is the long-term quality of which has an optimum value in the minds of consumers. Of high value will lead to satisfaction for consumers, who ultimately makes the stand and loyal customers.
Company with the motto "Good Food, Good Life", as a strategy positioningnya, very attached to the people of the world, including Indonesia. Companies that have a mission as a company's greatest food in the world in 2003, is the most amazing companies of the world (The Most Admired Company in the World) ranks 39th, Fortune magazine.
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