Creativity is the ability to present ideas or new ideas. While innovation is the application of ideas or new ideas. We all really are creative beings, but because creativity is rarely practiced on a regular basis, then this creativity eventually become paralyzed, the muscles like a man who was never trained. To create an original idea is not easy. Voltai even said that "Original was not there, that there is a wise clone". Creativity is almost always in use in advertising, because advertising creativity can help in giving information, persuade, remind, increasing the value and can "blow up" advertising.
German sociologist, Max Weber determine that people think by using two ways, namely how to think objectively, rationally, based on the facts and qualitative ways of thinking, intuitive, based on the value. For example, when answering a test using rational thinking style and based on fact. As for when buying a car tried, using intuition and knowledge to make decisions qualitative value of the features, style and performance cars on the price of the car. Most theories of thinking in accordance with the two general categories, namely ways of thinking based on facts and ways of thinking based on values.
If advertisers prefer the style of thinking based on facts, it will find advertising agencies that produce ads that are simple, direct, rational, and many use the data. Hewlett-Packard printers are handled by the advertising agency Saatchi & Saatchi using this approach. Similarly Clear ad more featured facts.
But if the creative team thinking styles preferred by value, tends to produce ads that soft, smooth, intuitive, emotional and figuratively. Ads Nike and BMW use this approach. Iklan Sunsilk Clean & Fresh from PT. Unilever featuring veiled women with Koesherawati Inneke commercials are advertising with value-based thinking approach. This interesting ad, featuring something different, that is, no hair showing, unlike with other shampoo ad featuring a beautiful shiny hairdo. This ingenious breakthrough aimed veiled women or women whose hair was in a closed state, such as factory workers who wore headgear that had not served well. This ad has been proven successful in Malaysia and is expected to succeed also in Indonesia. Yet some are just combining the two approaches.
German sociologist, Max Weber determine that people think by using two ways, namely how to think objectively, rationally, based on the facts and qualitative ways of thinking, intuitive, based on the value. For example, when answering a test using rational thinking style and based on fact. As for when buying a car tried, using intuition and knowledge to make decisions qualitative value of the features, style and performance cars on the price of the car. Most theories of thinking in accordance with the two general categories, namely ways of thinking based on facts and ways of thinking based on values.
If advertisers prefer the style of thinking based on facts, it will find advertising agencies that produce ads that are simple, direct, rational, and many use the data. Hewlett-Packard printers are handled by the advertising agency Saatchi & Saatchi using this approach. Similarly Clear ad more featured facts.
But if the creative team thinking styles preferred by value, tends to produce ads that soft, smooth, intuitive, emotional and figuratively. Ads Nike and BMW use this approach. Iklan Sunsilk Clean & Fresh from PT. Unilever featuring veiled women with Koesherawati Inneke commercials are advertising with value-based thinking approach. This interesting ad, featuring something different, that is, no hair showing, unlike with other shampoo ad featuring a beautiful shiny hairdo. This ingenious breakthrough aimed veiled women or women whose hair was in a closed state, such as factory workers who wore headgear that had not served well. This ad has been proven successful in Malaysia and is expected to succeed also in Indonesia. Yet some are just combining the two approaches.
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