Between successful entrepreneurs, business opportunities when traveling. Raymond Kroc, the founder and builder of McDonald's Corporation is one of the businessmen who get the opportunity, when he went from his home near Chicago to southern California to see the two biggest clients Multimixer buyers Prince Castle (shaker instrument milk).
His client told me that in San Bernardino, there are restaurants that use machines to mix the forty glasses of milk simultaneously. In the case, other restaurants are only able to mix the five glasses of milk. Then Kroc went to San Bernardino to see the restaurant. Arriving at the two gates of the golden arches of glittering restaurants, which lit up the sky at twilight, and saw the queue of people winding like a snake outside the restaurant octagonal.
Through the walls of the building made entirely of glass, Kroc saw the male employees who wear paper hats and white uniforms, were busy in a very clean restaurant, serving burgers in a dish, fries and milk shakes to the families of the working class who arrive by car. "Something must have happened here. This must be the most amazing business operation I have ever seen, "said Kroc himself. The restaurant is owned by Maurice and Richard McDonald, who offers a menu of nine types of food, including burgers, fries, milk shakes, and pies by removing seats and paper utensils, glass instead of glass or porcelain. This restaurant design a reliable service, able to serve the orders less than one minute. "This is my future. I feel like a modern-day Newton "he said to himself.
Kroc was convinced that the operation of McDonald brothers can succeed at all if expanded. So the next day, he filed a proposal to the McDonald brothers. These brothers objected, because it has sold franchises in Phoenix and Sacramento with low prices and large profits are not. But Kroc was a veteran salesman with thirty years experience, then finally able to convince Kroc McDonald brothers to sell franchises with a low price, which is 950 dollars. In return, the McDonald brothers would get 1.4% of all sales and 0.5% return. With approval in hand, Kroc began to fulfill his dream of McDonald's restaurants that exploded from coast to coast. He started by building the first chain restaurant partnership with membuah a model in Des Plaines, Illinois, outside Chicago, which uses a low price strategy is the same, limited menu and fast service like a restaurant in San Bernardino. This is the first milestone of success McDonald Corporation, the idea gained when Raymond Kroc traveled.
His client told me that in San Bernardino, there are restaurants that use machines to mix the forty glasses of milk simultaneously. In the case, other restaurants are only able to mix the five glasses of milk. Then Kroc went to San Bernardino to see the restaurant. Arriving at the two gates of the golden arches of glittering restaurants, which lit up the sky at twilight, and saw the queue of people winding like a snake outside the restaurant octagonal.
Through the walls of the building made entirely of glass, Kroc saw the male employees who wear paper hats and white uniforms, were busy in a very clean restaurant, serving burgers in a dish, fries and milk shakes to the families of the working class who arrive by car. "Something must have happened here. This must be the most amazing business operation I have ever seen, "said Kroc himself. The restaurant is owned by Maurice and Richard McDonald, who offers a menu of nine types of food, including burgers, fries, milk shakes, and pies by removing seats and paper utensils, glass instead of glass or porcelain. This restaurant design a reliable service, able to serve the orders less than one minute. "This is my future. I feel like a modern-day Newton "he said to himself.
Kroc was convinced that the operation of McDonald brothers can succeed at all if expanded. So the next day, he filed a proposal to the McDonald brothers. These brothers objected, because it has sold franchises in Phoenix and Sacramento with low prices and large profits are not. But Kroc was a veteran salesman with thirty years experience, then finally able to convince Kroc McDonald brothers to sell franchises with a low price, which is 950 dollars. In return, the McDonald brothers would get 1.4% of all sales and 0.5% return. With approval in hand, Kroc began to fulfill his dream of McDonald's restaurants that exploded from coast to coast. He started by building the first chain restaurant partnership with membuah a model in Des Plaines, Illinois, outside Chicago, which uses a low price strategy is the same, limited menu and fast service like a restaurant in San Bernardino. This is the first milestone of success McDonald Corporation, the idea gained when Raymond Kroc traveled.
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