Preemtive Strategy

Preemtive strategy is similar to a generic strategy, but the highlight superior. This approach is oriented towards the overall cost advantage and differentiation. Highlight the overall cost advantage is lower prices than competitors. Differentiation highlight its brand with strong differences in brands are not superior competitors. Preemtive strategy is a clever strategy, because the show is a declaration of superiority and unique. This strategy was used because of superior benefits compared to competitors' products have only a small difference. These differences are exploited so that the benefits of a product appear different from competitors' products. Thus, blocking a competitor to claim the same thing. Even so, do not exaggerate the benefits of your product by saying things that made it up, because it includes advertising sin (Eric Schulz, 2001).

Preemtive strategies used by Dove to show the superiority of its products Dove Silkening Body Lotion and Dove Cream Oil Shower. Skin like silk (silk) is the gold standard of skin conditions. Dove Supreme Silk contains pure silk which perceives the provision of a superior treatment compared with the competitors. Dove ads in Indonesia by using the execution witness evidence, namely the user Dove softness. That way, the Dove into the superior looks different than its competitors.

Visine eye drops are also using preemtive strategy. Using the "Getting the red out". Though all eyes drug designed to eliminate the redness of the eyes, but who started the ad is Visine. Consumers associate the drug that can eliminate eye redness is Visine, Visine has since made a dramatic statement. No other company that makes a statement like this, for fear of being called a plagiarist.
Coffee Ship Fire preemtive strategy in 1978, which advertise in Coffee Ship Fire TVRI using comedian Paimo as supporting ad. Strategy done because no one has to do promotions on television. Whereas in abroad has many food products at diklankan beverages on television. The strategy is a strategy that hit, so as if there is no brand of coffee other than coffee Ship Fire. Since that time the Fire Ship melijit Coffee brand and expand its market to the entire archipelago. Currently the Fire Ship Coffee became the market leader for coffee products in Indonesia.