Malcolm Gladwell in his book Blink, describes a successful car salesman. The person named Bob Golomb. The Director of Flemington Nissan dealership selling the usual black suit with a conservative model so cursory as manager of a bank or stockbroker. Since jumped into the car business for more than a decade, Golomb has sold an average car about twenty cars per month, ie more than twice the average sales of other car dealers. At his desk, Golomb displaying five gold stars given by the company as a reward for performance.
Golomb success secrets are three: first, give attention to the customer. Second, give attention to the customer. Third, give attention to the customer. If you buy a car to Bob Golomb, he will call you the next day, ensuring that everything was fine. If you come into the shop but have not bought anything, he will call the next day, just to say thank you for visiting. "You must always show the best facial expressions, even worse when your own experience. You forget your problems first. Even if the situation at home was not fun, you must still provide the best for your customers "said Bob Golomb.
Last secrets from the Golomb is he does not judge people by appearances. He assumes that anyone who came into the room pamernya have exactly the same opportunity to buy a car. "You should not misjudge people in this business" he said repeatedly. "Bad thought tantamount to suicide. You must seek the best for each person. A seller who is still green when I see a prospective buyer might say: This guy can not possibly buy a car. In this case the worst mistake a seller, because sometimes just the opposite. I possessed farmer customers, who over the years has purchased a variety of cars from me. We're pretty enough to make a deal with a handshake, then give me a hundred-dollar bills, saying: Please antarka to my village. We do not even have to write a letter ordering. Now, if you see this guy, with a stained clothes cow dung farmer, you might argue he could not afford a car. Whereas in fact he was actually able to pay with cash. Or sometimes when it comes to the showroom a teenager, you probably do not take it seriously. In fact, the evening the teenager may go back with his mother and father, to decide on the purchase of a car "said Bob Golomb.
Golomb success secrets are three: first, give attention to the customer. Second, give attention to the customer. Third, give attention to the customer. If you buy a car to Bob Golomb, he will call you the next day, ensuring that everything was fine. If you come into the shop but have not bought anything, he will call the next day, just to say thank you for visiting. "You must always show the best facial expressions, even worse when your own experience. You forget your problems first. Even if the situation at home was not fun, you must still provide the best for your customers "said Bob Golomb.
Last secrets from the Golomb is he does not judge people by appearances. He assumes that anyone who came into the room pamernya have exactly the same opportunity to buy a car. "You should not misjudge people in this business" he said repeatedly. "Bad thought tantamount to suicide. You must seek the best for each person. A seller who is still green when I see a prospective buyer might say: This guy can not possibly buy a car. In this case the worst mistake a seller, because sometimes just the opposite. I possessed farmer customers, who over the years has purchased a variety of cars from me. We're pretty enough to make a deal with a handshake, then give me a hundred-dollar bills, saying: Please antarka to my village. We do not even have to write a letter ordering. Now, if you see this guy, with a stained clothes cow dung farmer, you might argue he could not afford a car. Whereas in fact he was actually able to pay with cash. Or sometimes when it comes to the showroom a teenager, you probably do not take it seriously. In fact, the evening the teenager may go back with his mother and father, to decide on the purchase of a car "said Bob Golomb.
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