In August 2009, I wrote a blog Welcome to the Era News on Demad. This paper discusses about the presence of Twitter that will change the concept of news in the media, such as news portals, which earlier touched news headlines and determined by the editorial meeting, the era in which news is news that will arise that are desired by consumers, which is trending topic on Twitter .
Next if pulled even further, the phenomenon of Twitter has a huge influence on media consumption patterns, especially news portal. Therefore, I try to do the analysis, how then impact. First, news sites no longer be the fastest source of information about an event. Consumers get information very quickly via Twitter, by those who are in the field, which will update on Twitter, and soon spread rapidly. Therefore, news sites are no longer relevant to position themselves as the fastest.
But that does not mean news portals become irrelevant. Consumers still need the media to confirm and to learn more context than an event. For example, when an accident on the highway, Twitter only informed of an accident, the place where. And consumers need other news, for example the cause? what time? what consequences? etc.. That's why news sites must adapt by building news index with a specific topic that is being much talked about, to facilitate visitors to confirm, and to learn more about a story.
Second, it is still associated with the first point. When consumers receive an information on Twitter is interesting, then they will open the link provided, or they will confirm to the media that they believed and considered to have authority. If a link already exists then completed a problem, but what if there is no link? Here is an opportunity for the media to build a loyal base of readers. Therefore, it is important for the media to then embed "Here you know my most trusted media, and complete." Because consumers have limited ability to remember something, and so much information circulating on the internet but unfortunately more and more junk information that is not necessarily true, and widely circulated quickly via Twitter, Facebook etc..
Third, the presence of Twitter is causing consumers inundated with the news. Active news came, like push e-mail. Therefore, the owner of the news portal inevitably also have to proactively go to them, for example by creating a Twitter account, but only update the news is important, so as not to overwhelm the timeline follower. On the other hand, there are a small number of consumers who like to share information on social media, will provide facilities for them to help disseminate information such as facility FB Share, Twitter Share, FB Likes etc. And make news with an interesting title, so tickled for consumers to disseminate that information.
Fourth, according to Brian Solis Twitter helps consumers sift nfomasi flooding on the internet, tailored to the needs and interests of each individual. Why? Because they have control of who will control the follow, so the information is entered and the milling is only the information they are interested. This habit should be picked up by media owners, to create news categories based on interests that are easy for consumers to find information in accordance with their interests.
What do you think, if you agree with this analysis? Or have other views and additional about this topic?
Next if pulled even further, the phenomenon of Twitter has a huge influence on media consumption patterns, especially news portal. Therefore, I try to do the analysis, how then impact. First, news sites no longer be the fastest source of information about an event. Consumers get information very quickly via Twitter, by those who are in the field, which will update on Twitter, and soon spread rapidly. Therefore, news sites are no longer relevant to position themselves as the fastest.
But that does not mean news portals become irrelevant. Consumers still need the media to confirm and to learn more context than an event. For example, when an accident on the highway, Twitter only informed of an accident, the place where. And consumers need other news, for example the cause? what time? what consequences? etc.. That's why news sites must adapt by building news index with a specific topic that is being much talked about, to facilitate visitors to confirm, and to learn more about a story.
Second, it is still associated with the first point. When consumers receive an information on Twitter is interesting, then they will open the link provided, or they will confirm to the media that they believed and considered to have authority. If a link already exists then completed a problem, but what if there is no link? Here is an opportunity for the media to build a loyal base of readers. Therefore, it is important for the media to then embed "Here you know my most trusted media, and complete." Because consumers have limited ability to remember something, and so much information circulating on the internet but unfortunately more and more junk information that is not necessarily true, and widely circulated quickly via Twitter, Facebook etc..
Third, the presence of Twitter is causing consumers inundated with the news. Active news came, like push e-mail. Therefore, the owner of the news portal inevitably also have to proactively go to them, for example by creating a Twitter account, but only update the news is important, so as not to overwhelm the timeline follower. On the other hand, there are a small number of consumers who like to share information on social media, will provide facilities for them to help disseminate information such as facility FB Share, Twitter Share, FB Likes etc. And make news with an interesting title, so tickled for consumers to disseminate that information.
Fourth, according to Brian Solis Twitter helps consumers sift nfomasi flooding on the internet, tailored to the needs and interests of each individual. Why? Because they have control of who will control the follow, so the information is entered and the milling is only the information they are interested. This habit should be picked up by media owners, to create news categories based on interests that are easy for consumers to find information in accordance with their interests.
What do you think, if you agree with this analysis? Or have other views and additional about this topic?
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