Strategic Marketing Management (5th edition) offers a comprehensive
framework for strategic planning and outlines a structured approach to
identifying, understanding, and solving marketing problems. For business
students, the theory advanced in this book is an essential tool for
understanding the logic and the key aspects of the marketing process.
For managers and consultants, this book presents a conceptual framework
that will help develop an overarching strategy for day-to-day decisions
involving product and service design, branding, pricing, promotions, and
distribution. For senior executives, the book provides a big-picture
approach for developing new marketing campaigns and evaluating the
success of ongoing marketing programs. NEW (6th) EDITION AVAILABLE IN
AUGUST 2011.
Price: $39.95
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