Secrets of Social Media Marketing is a handbook for marketers and
business owners to use in deciding how to employ the new social media for online
marketing. Social media has quickly moved from the periphery of marketing into
the forefront, but this is a new and quickly-evolving field and there are few
established formulas for success. Building on the lessons set out in Gillin’s
acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New
Social Media, this book provides practical advice on strategy, tools, and
tactics. It is a hands-on manual that will educate marketers on how to extend
their brands, generate leads, and engage customer communities using online
tools.
Price: $15.95
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