From creating a strong internet presence and
high-quality, eye-catching mailers to ensuring happy customers and promoting
word-of-mouth referrals, this indispensable handbook details the multitudinous
ways wedding and portrait photographers can supercharge their marketing efforts
to bring in more clients and better profits. Containing a step-by-step guide to
the power marketing method—a systematic, proactive approach that takes advantage
of the best possible resources available—photographers will learn how to
understand their customers, identify their hook, and establish program goals and
objectives. Five of the biggest and most oft-encountered mistakes made by both
new and struggling studios are discussed, as well as how to establish an
effective pricing strategy and become comfortable with self-promotion. By
incorporating these proven sales and presentation strategies, photographers will
be able to put forth their best sales approach, point out the features and
benefits of their product, and overcome client objections to close the sale.
Price: $34.95
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