This paperback book is invaluable as a guide for readers interested in
learning the principles of marketing. Readers can personalize the material by
adding notes and comments and utilizing the dynamic online resources, allowing
them to learn about marketing in an exciting and real-life manner. Topics
covered in this “workbook” include: understanding marketing and the marketing
process (managing profitable customer relationships); developing marketing
opportunities and strategies (managing marketing information, consumer and
business markets, consumer and business buying behavior); developing the
marketing mix (product, service, branding, and pricing strategies); managing
marketing (creating competitive advantage); and the global marketplace.
This activebook is perfect for the marketing manager, department
head, or other marketing personnel; its comprehensive appendices make this a
perfect reference for the office or home.
Price: $181.80
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