Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving
everyone a "voice," including organizations and their customers. So how do you
create the stories, videos, and blog posts that cultivate fans, arouse passion
for your products or services, and ignite your business? Content Rules
equips you for online success as a one-stop source on the art and science of
developing content that people care about. This coverage is interwoven with case
studies of companies successfully spreading their ideas online—and using them to
establish credibility and build a loyal customer base.
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
• Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
• Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
Price: $19.95
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