In the book Anticipate, the author digs through six decades of new
product development theory and practice to find out what really works. Not
surprisingly, innovation (especially now, in this age of global commoditization)
is the driver of success. And leading companies have turned to small, agile
teams to pursue it in earnest. What many companies don't realize, however, is
how much innovation depends on effective implementation and creative problem
solving. This book reveals proven principles and techniques -- pulled together
in the form of a unifying "architecture" -- for maximizing effort, empowering
agile teams, and creating sizeable competitive advantages.
Price: $24.95
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