Marketing: Real People, Real Choicesis the only
text to introduce marketing from the perspective of real people who make real
marketing decisions at leading companies everyday. This reader-friendly text
conveys timely and relevant material in a dynamic presentation, highlighting how
marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on
marketing metrics, today’s new approach to advertising and promotions, and an
increased emphasis on the links between marketing principles and the real world.
Price: $189.33
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