Twitter is a social networking and micro-blogging service that allows its users
to send and read other users' updates (known as ‘tweets’); text-based posts of
up to 140 characters in length. Updates are displayed on the user's profile page
and delivered to other users who have signed up to receive them. You may think
‘and then what’? Its simplicity is perhaps its charm and twittering is growing
at a phenomenal rate. Already in the US 10% of people are using the site. Barack
Obama, Stephen Fry and and Britney Spears are all regular tweeters. With a
recent $35million investment from private investors it is predicted that Twitter
will soon overtake Facebook in its reach. Innovative companies like Apple and
Ford have already discovered the instant benefits of using the social media
phenomenon to reach consumers directly, build their brand, and increase sales.
Dominate your market with Twitter is the first UK book to be published on this
growing phenomenon. In it digital marketing experts Jon Smith and José Llinares
reveal how marketers can use Twitter to their best advantage, creating
strategies to build a loyal following among Twitter members and expand awareness
of their product or service. It’s a straight talking, no-waffle, practical
pocket guide and the tips inside can put into practice immediately.
Price: $17.00
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