When Guerrilla Marketing was first published in 1983, Jay Levinson
revolutionalized marketing strategies for the small-business owner with his
take-no-prisoners approach to finding clients. Filled with hundreds of solid
ideas that really work, Levinson's philosophy has given birth to a new way of
learning about market share and how to gain it. In this completely revised and
expanded third edition, Levinson offers a new arsenal of weaponry for
small-business success in the next century. Filled with strategies for marketing
on the Internet (explaining when and precisely how to use it), tips for putting
other new technologies to work, programs for targeting prospects and cultivating
repeat and referral business, and management lessons in the age of telecommuting
and freelance employees, this book will be the entrepreneur's marketing bible in
the twenty-first century.
Price: $15.00
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