Technology and economics are transforming business in a
completely unexpected way: suddenly, even the largest companies must compete as
if they were small, local businesses. Suddenly, your customers can talk to
everyone else across the nation, and people listen to them, not your carefully
crafted advertising or branding. It's just like doing business in a small town,
where "reputation is forever." Suddenly, communities and personal connections
are critical to your success - just as they've always been in small towns. The
best small-town and rural entrepreneurs have been successfully overcoming these
challenges for centuries. Their lessons and techniques are suddenly intensely
valuable to even the largest companies, most dominant brands, and most
cosmopolitan businesses. Small Town Rules adapts these lessons and
techniques for today's new "global small town": one knitted together through the
Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media
experts show how to:
* Survive seasonal cycles and year-to-year fluctuations
the way rural farmers and businesses do
* Use "small town entrepreneur secrets" for coping with
limited access to people and capital
* Reduce risk by "piecing together" multiple income
sources * Start using customer-driven communication to your advantage
* Interact with customers on a more human scale, no
matter how big you are
* Rediscover your company's local roots, and more
Price: $24.99
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