Written by the insider who headed sales for Lucasfilm across distribution
markets and managed the release of Star Wars Episode III, this is the first book
to show how all related media distribution markets, including television, video
and online, work together and independently to finance and maximize profits on
productions. It demystifies how an idea moves from concept to profits and how
distribution quietly dominates an industry otherwise grounded in high profile
elements (production, marketing, creative, finance, law).
The book provides a unique apprenticeship to the business, illuminating at a
macro level how an idea can move from concept to generating $1 Billion, relating
theory and practice in the context of the maturation of global market segments,
and exposing the devil in the detail that impacts bottom line profits.
Producers, media executives, students and entertainment attorneys in specific
niches will benefit from this wide-ranging look at the business across various
distribution outlets, including theatrical, video, television, online,
merchandising, video-on-demand, etc. This book is officially endorsed by
Variety magazine.
* Covers the entire range distribution outlets; learn how your speciality
relates to the big picture * The definitive book on how studios and networks
make money; apply the knowledge and concepts to your business - endorsed by
Variety magazine! * Demystifies net and gross: learn how/when you get the money
once you've produced a film *Includes perspectives from leading industry
executives from studios, networks and online leaders, including Fox, Paramount,
MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical
film windows, the economic drivers behind them, and how online and digital
delivery applications are changing the landscape * Relates economic theory, in
the trenches practices, market history and current trends *Explores and
highlights online influences to each sub-distribution market (e.g., film, video,
TV) throughout the development, production, financing, marketing and
distribution chain
Price: $34.95
No comments:
Post a Comment