A complete course on the rules of marketing for today’s climate
In this fast-paced, cluttered, and global marketplace, new influences are
constantly affecting your business. Today's sophisticated consumers are
searching for products that meet an emotional need, have added value, and come
with no purchase risk. They want environmentally friendly products, and it’s
important that they buy from businesses that share their core beliefs. Despite
these demands, effective marketing still comes down to knowledge, empathy, and
communication. Kick Ass Business and Marketing Secrets offers a complete
course on business and marketing, with simple, easily implemented rules for
marketing success.
The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you
thoroughly research and understand your product, market place, and
competitors.
- Delivers step-by-step advice on how to add value to every purchase
- Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
- Develops critical thinking skills to push you beyond your comfort level
With so many new sources of market pressure, there’s no room for poor
marketing strategies. Get the new rules for marketing, and stand out from the
rest.
Price: $24.95
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