Full of practical, proven techniques and step-by-step strategies,
this informative resource teaches internet tourism businesses how to attract
visitors and convert them into paying customers. With a design that allows each
chapter to stand on its own, the book provides easy and immediate implementation
for a variety of promotion strategies, including those geared for bed and
breakfasts, campgrounds, and theme parks. By learning to utilize
industry-specific internet newsgroups and mailing lists, businesses can target
their customers, examine advertising techniques of their competitors, and ensure
consistent visibility on the Web. Tips on updating, revisiting, and rethinking a
business's online presence round out the advice, ensuring that potential and
existing clients keep coming back.
Price: $39.95
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