A companion to the author's blog and consulting projects, the book TO BE
OR LIKE TO BE: The Need for Authentic Online Marketing in the Era of
Ultra-Informed Consumers is a guide to how and why brands must become
more authentic in this new age of social media. The topics covered range from
reasons behind embracing authenticity to propel a brand's marketing to some of
the best examples of brands that successfully heeded the call to authenticity.
The book goes on to provide a step-by-step guide to brand authenticity, building
teams and collaborating with consumers in the most effective and inspiring ways.
Price: $11.99
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