The marketing game has changed ... But many high-level executives behind big
brands and major corporations still haven't noticed. They're blinded by a desire
to showcase the greatness behind their companies. That's okay, though, because
this ego-based marketing approach means more opportunity for you. The reality is
the Internet has transformed the buying process. Your prospects actively hunt
online for solutions to their problems. So they're more educated about your
product or service than ever before. Today, your role as a marketer is similar
to a publisher. You must produce and deliver valuable content when and where
your prospects need it. What works is focusing on your prospects' problems. What
fails is force-feeding facts about what you sell. All it takes is a simple
change in your perspective on prospects to position yourself as an industry
authority, deliver higher returns on your marketing investments, and reach
larger audiences with less effort. If you want your marketing to deliver
different results, you must be willing to do something different. Are you ready?
Price: $14.95
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