Is Your Marketing as Simple, Effective, and Affordable as Duct
Tape?
Let's face it, as a small business owner, you are really in the business of
marketing. The problem for most small business owners is that they suffer from
"marketing idea of the week" syndrome instead of implementing a systematic
approach to the problem of small business marketing.
In Duct Tape Marketing, renowned Small Business Marketing guru John
Jantsch shows you how to develop and execute a marketing plan that will give
your business the life and longevity you knew you could have when you made that
decision to go out on your own.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are
the ideas in this book. If you're ready to make a commitment and are willing to
make something happen, John's book is a great place to start. --Seth
Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor
and coach to small businesses everywhere, Duct Tape Marketing is the answer. I
have never read a business book that is as packed with hands-on, actionable
information as this one. There are takeaways in every paragraph, and the success
of John's blog is living proof that they work. Duct Tape Marketing should be
required reading for anyone who is building a business, or thinking about
it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small
Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to
books on small business marketing -- concise, clear, practical, and packed with
great ideas to boost your bottom line. --Bob Bly, author of The White
Paper Handbook
With the world suffering from depleted reserves of trust, a business that
sells plenty of it every day tends to create the most value. The great thing
about trust as a product feature is that it delivers exceptional returns. With
this book, John Jantsch has zeroed in on exactly what small businesses need to
sell every day, every hour. --Ben McConnell, co-author of Creating
Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective
for maximizing all marketing activities - offline and on. Jantsch has the plan
to help you thrive in the world of business today. Read it, all your competitors
will. --John Battelle, cofounding editor or Wired and author of The
Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed
Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh
ideas laid out in a practical and useable way. I highly recommend this book for
growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of
the New York Times bestseller, Masters of Networking
Price: $16.99
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