The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They
encouraged their fans to record shows and trade tapes; they built a mailing list
and sold concert tickets directly to fans; and they built their business model
on live concerts, not album sales. By cultivating a dedicated, active community,
collaborating with their audience to co-create the Deadhead lifestyle, and
giving away "freemium" content, the Dead pioneered many social media and inbound
marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and
Brian Halligan, Marketing Lessons from the Grateful Dead gives you key
innovations from the Dead's approach you can apply to your business. Find out
how to make your fans equal partners in your journey, "lose control" to win,
create passionate loyalty, and experience the kind of marketing gains that will
not fade away!
Price: $21.95
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