There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and
bestselling authors of Positioning—note, you can build an impressive
airplane, but it will never leave the ground if you ignore the laws of physics,
especially gravity. Why then, they ask, shouldn't there also be laws of
marketing that must be followed to launch and maintain winning brands? In The
22 Immutable Laws of Marketing, Ries and Trout offer a compendium of
twenty-two innovative rules for understanding and succeeding in the
international marketplace. From the Law of Leadership, to The Law of the
Category, to The Law of the Mind, these valuable insights stand the test of time
and present a clear path to successful products. Violate them at your own risk.
Price: $15.99
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