The go-to guide on how to market a creative organization, why it is
important, and what techniques work.
Marketing influences the
success of creative services businesses more than any other issue: bad luck,
insufficient funding, difficult clients, and weak employees all pale by
comparison. Old standbys—word of mouth, referrals, and occasional promotions—are
inadequate in today's competitive environment. Whether focused on design,
advertising, interactive, editorial, or public relations, all creatives need
this know-how book for marketing their business.
Price: $45.00
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