According to Jack Trout in his book Trout on Strategy, one of the core of the strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy. Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or lainyang activity requires mass communication. Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people. But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.
Basically there are changes that will be performances with the aim of ensuring a more valuable position in the perception of potential customers. Positioning also the first body of thought that are designed to hold a hearing problem in our society who flooded information. The only defense a person has in society is a very simple idea. So the best approach to be taken someone in the community is a simple message. John Sculley, former chairman of Apple Computer says "Everything we have learned in the industrial era tend to create more severe complications. I think more and more people are aware that you have to do to simplify, not vice versa. This idea is very Asian, that simplicity is the ultimate sophistication ".
ProXL use the word "not just talk", Polytron with "The others through" and RCTI "Add right". Who won the perception of the consumer's mind is winning the competition, because the perception is one of the core of the strategy ..
Basically there are changes that will be performances with the aim of ensuring a more valuable position in the perception of potential customers. Positioning also the first body of thought that are designed to hold a hearing problem in our society who flooded information. The only defense a person has in society is a very simple idea. So the best approach to be taken someone in the community is a simple message. John Sculley, former chairman of Apple Computer says "Everything we have learned in the industrial era tend to create more severe complications. I think more and more people are aware that you have to do to simplify, not vice versa. This idea is very Asian, that simplicity is the ultimate sophistication ".
ProXL use the word "not just talk", Polytron with "The others through" and RCTI "Add right". Who won the perception of the consumer's mind is winning the competition, because the perception is one of the core of the strategy ..
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