Simplicity is one of the core strategy. Mastering one word in the head, a simple word to achieve competitive advantage. Emery Air Freight, stand 1946 is the first air cargo company in the world. Emery trapped, rather than focusing on a particular cargo services, cargo services even offer any. Overnight cargo services, services for two days, a small packet service and a large package of services. Whatever you send Emery will serve him. In the early 1970s the Federal Express is a new player struggling in the delivery business. But with the brilliant CEO Fred Smith makes a strategy that focuses on delivery of goods semalan (overnight) only. The word "last night (overnight)" this is what led to the triumph of Federal Express.
Volvo has one word security (safety) in the minds of consumers. The result, a few decades ago have become a Volvo luxury car sales in Europe and the highest in the American States. When the brand has had a simple word that is easy to remember, it is difficult for competitors to take the word. Can you produce a safer car from Volvo?. Maybe you can produce safer cars from Volvo, like a Saab, Audi, and Mercedes Benz, but in the minds of consumers who have a simple word safety, was Volvo.
BMW uses simple words that are driving to complete the ultimate driving machine (a nice car driving). With this simplicity becomes mobilo BMW European luxury with the second highest sales in the United States.
"One of the most destructive tendencies during the last 40 years is the belief that if you are easily understood, your vulgar language. When I was growing up, economists, physicists, psychologists, leaders in all disciplines will always try to make themselves easily understood. Einstein spent year after year with three different assistants to create his theory of relativity is understood by a layman. John Maynand Keynes strive to make economic theories easily understood "Drucker comment in his book The effective executive. "Strategic ideas were great almost always appears with the simple words" writes Jack Trout of Trout On Stratey book.
Volvo has one word security (safety) in the minds of consumers. The result, a few decades ago have become a Volvo luxury car sales in Europe and the highest in the American States. When the brand has had a simple word that is easy to remember, it is difficult for competitors to take the word. Can you produce a safer car from Volvo?. Maybe you can produce safer cars from Volvo, like a Saab, Audi, and Mercedes Benz, but in the minds of consumers who have a simple word safety, was Volvo.
BMW uses simple words that are driving to complete the ultimate driving machine (a nice car driving). With this simplicity becomes mobilo BMW European luxury with the second highest sales in the United States.
"One of the most destructive tendencies during the last 40 years is the belief that if you are easily understood, your vulgar language. When I was growing up, economists, physicists, psychologists, leaders in all disciplines will always try to make themselves easily understood. Einstein spent year after year with three different assistants to create his theory of relativity is understood by a layman. John Maynand Keynes strive to make economic theories easily understood "Drucker comment in his book The effective executive. "Strategic ideas were great almost always appears with the simple words" writes Jack Trout of Trout On Stratey book.
No comments:
Post a Comment