"Using good strategy is how to survive in a competitive world," said Jack Trout, in his book Trout on Strategy. Key to success is to understand the basics of business. Basis of the number one business is to design and maintain a clear strategy and focused.
"We've long been a very successful company, but success could be the worst enemy. We want to be careful we're not overly confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach each day with a healthy dissatisfaction with the status quo, "said Arnold Langbo, CEO of Kellogg Company.
The essence of strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy.
Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or other activities that require mass communication.
Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people.
But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.
Basically there are changes that will be performances with the aim of ensuring a more valuable position in the perception of potential customers. Positioning also the first body of thought that are designed to hold a hearing problem in our society who flooded information. The only defense a person has in society is a very simple idea. So the best approach to be taken someone in the community is a simple message.
John Sculley, former chairman of Apple Computer, said, "Everything we have learned in the industrial era tend to create more severe complications. I think more and more people are aware that you have to do to simplify, not vice versa. This idea is very Asian, that the simplicity is the greatest sophistication. "
"Do not overload your soul, with all sincerity. Entertain yourself with things that are light and funny, because when the liver is forced to continue to carry the heavy burden he would be blind," the words of the Prophet.
"We've long been a very successful company, but success could be the worst enemy. We want to be careful we're not overly confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach each day with a healthy dissatisfaction with the status quo, "said Arnold Langbo, CEO of Kellogg Company.
The essence of strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy.
Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or other activities that require mass communication.
Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people.
But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.
Basically there are changes that will be performances with the aim of ensuring a more valuable position in the perception of potential customers. Positioning also the first body of thought that are designed to hold a hearing problem in our society who flooded information. The only defense a person has in society is a very simple idea. So the best approach to be taken someone in the community is a simple message.
John Sculley, former chairman of Apple Computer, said, "Everything we have learned in the industrial era tend to create more severe complications. I think more and more people are aware that you have to do to simplify, not vice versa. This idea is very Asian, that the simplicity is the greatest sophistication. "
"Do not overload your soul, with all sincerity. Entertain yourself with things that are light and funny, because when the liver is forced to continue to carry the heavy burden he would be blind," the words of the Prophet.
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