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Monday, December 20, 2010

Twitter & Consumption Behavior Change News

In August 2009, I wrote a blog Welcome to the Era News on Demad. This paper discusses about the presence of Twitter that will change the concept of news in the media, such as news portals, which earlier touched news headlines and determined by the editorial meeting, the era in which news is news that will arise that are desired by consumers, which is trending topic on Twitter .
Next if pulled even further, the phenomenon of Twitter has a huge influence on media consumption patterns, especially news portal. Therefore, I try to do the analysis, how then impact. First, news sites no longer be the fastest source of information about an event. Consumers get information very quickly via Twitter, by those who are in the field, which will update on Twitter, and soon spread rapidly. Therefore, news sites are no longer relevant to position themselves as the fastest.
But that does not mean news portals become irrelevant. Consumers still need the media to confirm and to learn more context than an event. For example, when an accident on the highway, Twitter only informed of an accident, the place where. And consumers need other news, for example the cause? what time? what consequences? etc.. That's why news sites must adapt by building news index with a specific topic that is being much talked about, to facilitate visitors to confirm, and to learn more about a story.

Saturday, December 18, 2010

Understanding Character Products & Online Marketing Budget Allocation

I just read Brian Solis on Promoted tweet. This article discusses about the issue Promoted Twitter Tweet, by capturing opportunities how consumers use Twitter, in terms of Brian Solis on Interest Graph.

Brian Solis is writing the next trigger further thinking, how should a brand campaign to share its ad budget allocation on a wide selection of channels Targeted Ad is currently available, according to the character of the brand. What is Targeted Ad? Quoting from Wikipedia, this is the type of advertising where advertisers can reach consumers on a variety of variables such as demographics, to the shopping behavior.

I observed, a phenomenon that occurs at this time, when the booming social network especially Twitter and Facebook, all brand focuses its ad budget allocation to it. Is that the right choice? When Magnum many use Twitter for their online campaign, this might be the right choice because of its product that is impulse buying. But do then people will be rushing to buy Innova car or book a hotel room after reading the timeline Twitter?

Wednesday, July 7, 2010

Working with Beautiful

Most successful people, work with what she likes. "Katika'm working, I relax, do not do anything," said Pablo Picasso. Bill Gates liked computers since childhood, even interested in software and programming computers at age 13 years. At the age of 18 years has been able to develop a version of the programming language BASIC for the first time on the MITS Altair microcomputer at Harvard University. He willingly left Harvard to work with disenangainya pour his energies into a new software company founded with his little friend Paul Allen, the Microsoft. The company earned 39.79 billion U.S. dollars at fiscal year end June 2005, has more than 61 000 employees, spread across 102 countries.

Power of Goal Setting

STUDY of the graduates of Yale University in 1953 using the interview asked whether they have clear goals, specific, written with a plan to achieve it.

Only 3% had written goals. Twenty years later in 1973, researchers re-interviewed survivors of the 1953 graduates. They found that 3% had written goals were far richer than the combined 97% of the rest.

The researchers also measured by subjective happiness and their joy, it turns out that 3% with written goals are more superior than the 97% who did not write the targets. Steven Spielberg also wrote "Steven Spielberg. Director (Director) "in a trailer that is not used in Universal Studio. Currently Steven Spielberg, as a world-renowned director.

PAY any price

One that causes people to fail is not committed to what she wants. While successful people achieve what they want, because it has a greater commitment to what is desired. "Following a target without stopping. That's where the secret of success "said the Russian ballerina Anna Pavlova. Michael Jackson menekuti singing since the age of five years. He has been entertaining since then, he practiced singing and dancing every day to improve an average of six hours. He grew up in environments that support and guide him. Even so, he must be willing to pay the price or committed to training hard for his success.

LEARNING FROM MARILYN Hamiltonian

Marilyn Hamilton is a teacher and former beauty queen and successful businessmen in Fresno, California. When the age of twenty-nine years, she survived a horrible accident, a fall from a rocky cliff in a hang glider that made kecelekaan must use a wheelchair, paralyzed from the waist down in 1978. On the face of difficult situations is what distinguishes successful people and people fail in addressing the situation. Marilyn Hamilton, respond by not focusing on that can not be done, but just focus on the possibility that he can do. He received a business opportunity instead of a tragedy he had experienced. At the time he was wheelchair-bound, she felt trapped and felt that a wheelchair slow him down. Then he got the idea to create a better wheelchair. He channeled his energy to designing a wheelchair that is lighter, easier setup, with a modular frame, responsive performance and a pleasant personality.

Thursday, July 1, 2010

Our new search index: Caffeine

Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Some background for those of you who don't build search engines for a living like us: when you search Google, you're not searching the live web. Instead you're searching Google's index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need. (Here's a good explanation of how it all works.)

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