Strongest LEADER

Self-analysis and the environment is a powerful weapon that a leader should possess. In the book The Art of War, Sun Tzu said: "He who knows himself and knows his enemy, he always won with ease. He who knows the heavens and the earth, he triumphed over everything. "Charlie Chaplin, British born film actor, had taken part in a contest like Charlie Chaplin. It turned out he just became the third winner. Important issue that can be drawn from these events is how well you know yourself and let others know you? And how trka and how you jujurkah respecting and listening to the heart or your feelings? Write Robert. K Cooper and Ayman Sawaf the Executive EQ. Winston Churchill mengataan "I'm always ready to learn, although I do not always like to be taught".
Logic CEO in the book, written by C. Ray Johnson, says the Oracle of Delphi "Know yourself. Identify the strengths and weaknesses of your own, stay close to customers and your employees, and give authority to other staff in the things that you perceive as your weaknesses. Stay always thought these things so you do not have a problem anymore. You have the opportunity to become a great leader. "

LEADERSHIP STYLE OF HEAVEN

According to Peter Drucker, leadership no connection apart from the culture (the culture) is carried by the community it serves. Cultures were even featured as an integral part in the overall leadership, the kind commonly known as a frame style (style), so there are terms of leadership style or leadership style Japanese Chinese or Western style of leadership and so on.
Leadership served a mission for the institution they serve, operate based on culture and leadership in charge of each activity to develop productive working manjadi and make each work accomplished, do it based on the breath, spirit and soul of culture. In managing the social impact and social responsibility, the existence and activities of the institution they serve, leaders do in the understanding of the culture.

STRATEGY IS THE LAST LIFE

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations of large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.

SIMPLICITY AS A STRATEGY

Simplicity is one of the core strategy. Mastering one word in the head, a simple word to achieve competitive advantage. Emery Air Freight, stand 1946 is the first air cargo company in the world. Emery trapped, rather than focusing on a particular cargo services, cargo services even offer any. Overnight cargo services, services for two days, a small packet service and a large package of services. Whatever you send Emery will serve him. In the early 1970s the Federal Express is a new player struggling in the delivery business. But with the brilliant CEO Fred Smith makes a strategy that focuses on delivery of goods semalan (overnight) only. The word "last night (overnight)" this is what led to the triumph of Federal Express.

STRATEGY IS THE PERCEPTION

According to Jack Trout in his book Trout on Strategy, one of the core of the strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy. Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or lainyang activity requires mass communication. Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people. But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.

LEADERSHIP AS A STRATEGY

The essence of strategy is leadership. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.
"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter

LEARNING FROM PRIDE

Executive hubris cause the collapse of one of the company. In 2002, already known to the collapse of Enron, oil companies, because the repulsive behavior of its executive staff by firing employees en masse, but was reportedly behind the company was still able to find funds to finance the $ 200,000 luxury box at what was once called Enron Field. Polaroid Company, reported to cancel retiree health benefits, retired before the company's petition, reported management instead petitioned the bankruptcy court to be allowed to give $ 19 million in bonuses to executives in order not to leave the company. Likewise, companies that pay Webvan CEO who mendurkan himself $ 375,000 annually for life, before the company ceased operations are to lay off employees. Thanks to the incidents publicized uproar about executive greed and arrogance, Americans no longer believe in the big companies to new levels. America's New Economic and promising era of new prosperity is not limited. But it was groundless, writes Mark Ingebretsen in his book Why Companies Fail. "Many top executives tend to establish the distance to the front lines. The bigger the company, the more likely an executive-level executives lost contact with the front line. This could be the single most important factor that inhibits the growth of the company "says Jack Trout. The experience of the failure of the world's top executives can be used as a very valuable lesson and we do not repeat again. But instead, founder Sam Walton as Wal-Mart, with a modest and humble to visit the front lines (salesman) of every Wal-Mart stores throughout his life. He even mengabiskan midnight unloading didok and berbicaran the crew. Leadership style of Sam Walton is close to the employee coloring corporate culture of Wal-Mart today. In 2003, Wal-Mart was selected as number one company of the most amazing world, Fortune magazine.