BUSINESS WITH THE BENEFITS doubled (2)

Then Ali ibn Abi Talib went out to go to the Messenger of Allah, suddenly in the middle of the road he met a Bedouin who was leading the camel. Ali then approached the Bedouin, the Bedouin said: "O father of Hasan, buy a camel". "I do not have any money to buy your camel's" Ali said. Bedouin: "I sell this camel dihutangkan way". Ali: "If so, what price you sell this camel?". Bedouin: "I sold it for 100 dirhams". Ali: "Well, I bought this camel, but the payment later after I get the money".
After that Ali ibn Abi Talib, leading the camel recently purchased. But not so much Ali was blocked by a another Bedouin, who asked him "O father of Hasan, if you want to sell you a camel which guided it?". Ali: "Yes, I want to sell this camel". Bedouin: "How much?". Ali: "The price was 300 dirhams camel". Bedouin: "Well, I bought at that price your camel".

BUSINESS WITH THE BENEFITS pleated (1)

To benefit a lot done with folded tamper with income and expenses. Because the formula for profit is revenue minus costs. The first step is done to boost revenue by doing aggressive marketing. Income is the product of the price with the volume of sales. Various marketing strategies used to increase sales volume, ranging from cost leadership strategy as a whole until the differentiation strategy. Not enough with that added more focused strategy, whether the focus of the overall cost leadership and differentiation focus. Cost leadership strategy emphasize the overall price advantage over competitors and strategies highlight the benefits of product differentiation, personal, services, channels and image than the competition.
To reduce costs by making all-out efficiency in all lines. Sometimes even lines on the development of human resources, such as educational facilities, training, health benefits and cut out sebagaya. But it cuts the cost of human resource development company that instead dropped it, because it affects the company's overall revenue. This is due to the collapse of the business spirit of the employees.

ANALYSIS TOOLS TO FALL AND STATE awakening

Analysis tool that is still powerful enough to find a country downs presented by Ibn Khaldun in 808 H. (1406) in his Prolegomena. Ibn Khaldun's contribution on economic principles with cross-disciplinary dynamic models (Chapra, 2000). The entire model can be summarized by Ibn Khaldun in his advice to the king as follows: (1) The power of sovereignty (al-mulk) can not be maintained except by implementing sharia, (2) Sharia can not be implemented except by a sovereign (al-mulk). (3). Sovereignty will not gain power unless supported by human resources (ar-rijal). (4). Human resources can not be maintained unless the property (al-mal). (5). Property can not be obtained except by the construction of (al - Imarah). (6). Development can not be achieved except by justice (al-adl). (7) Justice is the criterion (al-mizan) which God used to evaluate human and (8) Sovereignty contain loads of responsibility to uphold justice.

I love you more

Losses will produce people who will take revenge, blind to the fact that the murder was suicide. Revenge is a double-edged sword, able to kill the enemy at once can kill themselves. There are people who become centered on the enemy, so totally obsessed with the behavior of his opponent to the point that becomes blind to everything but their desire for him to lose, hostile conflict, a philosophy which is very exhausting war. Lose-lose philosophy is also very dependent person, without direction from the inside, who suffer and think everyone else should suffer too. Instead, Win-Win is a frame of mind and heart continue to seek mutual benefit in all human interactions. Win-Win means that agreements or solutions provide benefits beyond timbale. With a Win-Win solution, all parties are happy with the decision and felt bound by tindakaanya plan. Win-Win to see life as a cooperative arena, not competitive. Most people tend to think in dichotomies, strong or weak, hard or soft, manang or lose. However, such thinking is fundamentally flawed. This way of thinking based on power and position rather than on principle. Win-Win is based on the paradigm that there is a lot for everybody, that one person's success is not achieved at the expense or remove other people's success. Thus the word. Stephen R. Covey.

LEADER WITHOUT KINGDOM

Jeff Bezos is the founder of Amazon.com, which was originally just a bookstore. Why is he named his company with Amazon? Because, "the Amazon River is the largest river in the world," said Jeff Bezos.
What about the river Nile? River Nile is the longest river in the world, when compared with the Amazon River water volume is only a tributary of the Amazon. Amazon River contains 20 percent of the world clean water, then had Jeff Bezos about his company would become the company that controls 20 percent of the world market.

SIMPLE AND SMALL

"Using good strategy is how to survive in a competitive world," said Jack Trout, in his book Trout on Strategy. Key to success is to understand the basics of business. Basis of the number one business is to design and maintain a clear strategy and focused.
"We've long been a very successful company, but success could be the worst enemy. We want to be careful we're not overly confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach each day with a healthy dissatisfaction with the status quo, "said Arnold Langbo, CEO of Kellogg Company.

HAPPINESS IS NOT NUMBERS

Fortune magazine and Forbes magazine to use numbers to assess the company's success or failure. The company's success is demonstrated by the enormous sales figures, large numbers of profit, productivity figures, large numbers of skill to penetrate the global market, the magnitude of the numbers issued to improve the performance of human resources and large numbers to enhance corporate image. Most large companies the figure is the top company in the world. Similarly, the CEO (Chief Executive Officer) the company is also the figures are valued success. CEOs feel happy if the numbers that have been targeted to be achieved.

MERCY HEART

In 1995, Aaron Feurstein of Malden Mills decided to keep open the business after a major fire at the factory. He still employs 2400 people that he paid with his personal savings. Similarly, Levi-Strauss still hiring employees at the time of the earthquake that followed a fire that caused the destruction of the headquarters and factory in 1906, rather than dismiss them. The story of Malden Mills and the leader of Levi-Strauss is the pioneer of ethical behavior, Stuart Crainer writes in his book The 75 Greatest Management Decisions Ever Made. Ethical behavior is a charity that makes the company can survive until now.
Tony Buzan in his book The Power of Spitual Intelligence tells a man named Trevor Ferrell saw a homeless person living on the road in Philadelphia. Trevor asked the parents why there are people sleeping on the cold street. His parents explain "the man sleeping on the street because they do not have a home to shelter or care of family." Trevor asked his parents to drive into town to buy pillows and warm blankets for the homeless. Trevor's parents meet the demand. Trevor is 13 years old, doing an act of genuine compassion and is the starting point "Trevor Campaign". Since then, every night the volunteers, both adults and children walking through the streets of Philadelphia to distribute warm food, blankets, clothing, attention and love. When Trevor was asked whether the campaign perkemban outside estimates, Trevor said "I never thought there would be 1100 volunteers, three vans, and a home for the homeless. What I want to do is help the homeless, one by one. ".

YOU WILL ENTER HEAVEN

When I was a student, I entered the bookstore to buy a pen. I'll buy a pen with a pen how to choose a few that exist. As soon as I pull a pen from his place, another pen fell. I took the pen that fell, then returned to its place. The owner scolded me. Finally I decided to not buying the pens and the store owner more upset, then I left the store. Since then I have never again to store, for fear that scolded again. Likewise, when I forgot to pay credit card bill one foreign bank, I was given a letter in an angry and uncomfortable, as if I as a customer who was not responsible. I immediately closed two credit cards from the bank, either Visa or Master. In case I have a credit card is more than 7 years and during that time I became a good customer. Since then I promised myself to not have a credit card again, to see that I was not treated like that again. Errors of this collection in my opinion is very fatal. However the marketing of foreign banks that came to me again, I give advice to not repeat mistakes. I only enough to become victims. Anger can make the customer leave the company and not come back. In the case to get a loyal customer is not easy. To get new customers a variety of strategies needed for a very competitive competition. Itupun also not guaranteed to get new customers.

LAST AZAN of great muezzin

According to Ibn Khaldun, development can not be achieved except through justice and justice is the criterion used to evaluate human God. Ibn Taymiyya's view of justice as a result of basic faith in God Almighty. Everything good is the component of justice and everything bad is the component of tyranny and oppression. Successful leaders are serious in achieving justice. They'll say something and try to execute it. They execute by using the principles of justice, not indiscriminately. Another merit of a leader is humility. Diriwayat by Ka'b al-Ahbar that Allah Almighty said to Moses, USA.: "O Moses, do you understand why I'm talking directly to you?". Prophet Moses, "You are omniscient about it all." God, "I know every human heart, but never saw a lower heart heart like your heart, that's why I'm talking directly to you."

Capital WHAT YOU HAVE

You can start a business without cash with what you have. Ramli who demand celebrities bordirnya Indonesia, 2 first capital owned sewing machine.
When I start a business for the first time, capital is what I have. "Yanto. If you want to get the money. That in the next room there is a new kedondong taken from the tree by Mr. Soleman, we pembatu "said Grandmother taught me the business. "Yes Grandma I will practice selling" I replied. I enter it individually kedondong up my backpack is full of pride. That night so long, I hope soon the morning to practice segea selling kedodondong. I left early at 6:00, half an hour faster than I usually go to school. Arriving at my grammar school kedodondong on old newspapers. Half an hour I'm waiting for a buyer, but there are none that I bought kedondong. "Clang-clang bell sound ....." enter school.  

Mediates

Starting a business without cash you can also do with a broker. Mediates in essence is to sell information. Information is the heart to succeed. Mr Ali became an intermediary when STMIK AMIKOM Yogyakarta buy land owned by PT. Djarum in the Ring Road North Road Condong Catur, Sleman Yogyakarta. The purchased land area of Yogyakarta STMIK AMIKOM approximately 6000 square meters. Price per meter when the USD. 275.000, -, then the overall price of Rp. 1650000000, -. Mr Ali got 2.5% of the overall price as an intermediary, namely Rp. 41,250,000, -. With such a large revenue transactions at all, then it becomes an intermediary becomes a very interesting job. Likewise, when I sold the land in Jogja Kembali Monument, for Rp. 220 million, my friend as an intermediary received Rp. 5.5 million from me. Not to mention my friend also got part of my land buyers. Not good enough?.

WAKE UP AND FACE REALITY

"Almost all the strategic principles and tactics that work for large companies can also be used effectively to market their products by small companies. Any strategy or successful learning that consumers in a particular product category can usually be applied successfully to other products that are not related, but the dynamics of the same consumer. Companies top marketing personnel to educate them gain a deep knowledge of customers through daily life. Seeing the ads on television, a walk in the mall, talking with friends and family. Failure to clearly state the benefits for consumers are the biggest problem in the marketing world today. Many companies have spent millions of dollars to provide information about the company to the consumer, but they could not make the sale "said Eric Schulz in his book The Marketing Game. That's the reality.

Foundation LEADERSHIP (2)

Bezos is the founder of Amazon.com, which was originally just a book store .. Why is he named his company with Amazon?. Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile?. River Nile is the longest river in the world, when compared with the Amazon River water volume is only a tributary of the Amazon. Amazon River contains 20% of the world clean water, then had Jeff Bezos about his company would become the company that controls 20% of the world market. Amazon.com to open the E-Commernya site in July 1995, starting from the bookstore and then extended to the compact disk (CD) and then to the auction and now thousands of different products and different vendors. In the year 1996 to sell 15.7 million dollars and increased to 600 million dollars in 1998. Amazon.com reported on November 1 until December 23, 2002, consumers who do order in the world 56 million items to become the best online store in 2002 version of Yahoo magazine.

Foundation LEADERSHIP (1)

According to Drucker, the foundation of effective leadership is thinking about the vision and mission of the organization, define, and enforce a clear and real. Leaders set goals, determine priorities, and establish and monitor standards. Meanwhile, according to Tony Buzan in his book The Power of Spiritual intelligence, vision is defined as the ability to think or plan for the future wisely and imaginatively, using a mental picture of the situation can and may occur in the future.
"Leadership is the core of the strategy" said Jack Trout. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.

LEADER CANDIDATE Paradise (2)

Sixth, Do not despise the people who have a need to wait in front of your door. Beware of them. When one Muslim has a requirement for you, so do not you even do not care about them being busy with worship sunnh. Therefore, to meet the various needs of the Muslims is more important than performing deeds Sunnah. One day, Umar bin Abdul Aziz to meet berbagaiebutuhan people. He then sat back with fatigue Stelah he went to his house to rest eliminate fatigue. His son then said to him, "What has made me feel safe while death could come today, while at the same time at the front door Daddy's people need who are waiting while Dad are ignoring their rights?". Umar bin Abdul Aziz said: "You're right!". So, while it also Umar got up and went to the association.
Seventh, do not you get yourself busy with various desires like to dress or eat foods that are delicious. However, should you be qana'ah (balance in the property, not extravagant and not niggardly) of all cases. Because, there will be no justice without nature qana'ah. Umar bin Kaththab asked an Salih "Did you see something in me that you hate?". The man said "I heard that you never put bread on become your food, and you have two shirts, one used for night and one for the day. Is otherwise there something? ". Umar replied "No". The man said "By Allah, the case will not be forever".

LEADER CANDIDATE Paradise (1)

In the book At-Tibr Al-Masbuk fi Nashihah of al-Muluk, Al-Ghazali provides advice to the leaders with 10 points of advice. First, leaders must know the position and the importance of power. Indeed power is the most favor from God. Anyone who exercise power correctly, then he will gain happiness that is unrivaled, and there is no happiness beyond that. Who was negligent and did not uphold the rule correctly, then he will get punishment for the rejection of God. "Justice leader one day more dear to God than the worship of seventy years" the words of the Prophet.
Second, always longing for advice of the scholars and the likes to listen to their advice. Be careful with the scholars who loves the world. They will memperdayaimu, looking kerelaanmu to get what is in your hands of things that are bad and unlawful for them to get something with the maker and deceit. People who have knowledge are those who do not want your riches, and those who always give the discourse and advice. Umar bin Abdul Aziz said to Muhammad ibn Ka'b al-Qurzhi "Explain to me about justice". He answered "Yes Muslims are older than you, make as parents. Anyone who was younger than you, make as a child. Anyone who was the same, make brothers. Punish any person who made mistakes in accordance with the levels of the law. A whip to the Muslims because of hatred, will take you to hell. "

LEARNING FROM FAILURE OF ABRAHAM LINCOLN

Abraham Lincoln was born of peasant family in rural Kentucky in 1809. At age 5 years to help him spread the seeds of watermelon in the fields. Not long later melon seeds are brought water, he cried. "Do not cry dear, we do again. Do not throw any difficulty, we should not give up. We must try to succeed, this is the spirit which must have a pioneer "said his father. Abraham Lincoln grew up in a difficult, forced to quit school when he had mastered 26 letters and 10 digits. "Good-bye Mr. Teacher!. I actually still want to learn more "he told his teacher. He should follow his parents to move house. "Land is not is not ours anymore, we are forced to move" his father said.

Strongest LEADER

Self-analysis and the environment is a powerful weapon that a leader should possess. In the book The Art of War, Sun Tzu said: "He who knows himself and knows his enemy, he always won with ease. He who knows the heavens and the earth, he triumphed over everything. "Charlie Chaplin, British born film actor, had taken part in a contest like Charlie Chaplin. It turned out he just became the third winner. Important issue that can be drawn from these events is how well you know yourself and let others know you? And how trka and how you jujurkah respecting and listening to the heart or your feelings? Write Robert. K Cooper and Ayman Sawaf the Executive EQ. Winston Churchill mengataan "I'm always ready to learn, although I do not always like to be taught".
Logic CEO in the book, written by C. Ray Johnson, says the Oracle of Delphi "Know yourself. Identify the strengths and weaknesses of your own, stay close to customers and your employees, and give authority to other staff in the things that you perceive as your weaknesses. Stay always thought these things so you do not have a problem anymore. You have the opportunity to become a great leader. "

LEADERSHIP STYLE OF HEAVEN

According to Peter Drucker, leadership no connection apart from the culture (the culture) is carried by the community it serves. Cultures were even featured as an integral part in the overall leadership, the kind commonly known as a frame style (style), so there are terms of leadership style or leadership style Japanese Chinese or Western style of leadership and so on.
Leadership served a mission for the institution they serve, operate based on culture and leadership in charge of each activity to develop productive working manjadi and make each work accomplished, do it based on the breath, spirit and soul of culture. In managing the social impact and social responsibility, the existence and activities of the institution they serve, leaders do in the understanding of the culture.

STRATEGY IS THE LAST LIFE

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations of large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.

SIMPLICITY AS A STRATEGY

Simplicity is one of the core strategy. Mastering one word in the head, a simple word to achieve competitive advantage. Emery Air Freight, stand 1946 is the first air cargo company in the world. Emery trapped, rather than focusing on a particular cargo services, cargo services even offer any. Overnight cargo services, services for two days, a small packet service and a large package of services. Whatever you send Emery will serve him. In the early 1970s the Federal Express is a new player struggling in the delivery business. But with the brilliant CEO Fred Smith makes a strategy that focuses on delivery of goods semalan (overnight) only. The word "last night (overnight)" this is what led to the triumph of Federal Express.

STRATEGY IS THE PERCEPTION

According to Jack Trout in his book Trout on Strategy, one of the core of the strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy. Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or lainyang activity requires mass communication. Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people. But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.

LEADERSHIP AS A STRATEGY

The essence of strategy is leadership. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.
"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter

LEARNING FROM PRIDE

Executive hubris cause the collapse of one of the company. In 2002, already known to the collapse of Enron, oil companies, because the repulsive behavior of its executive staff by firing employees en masse, but was reportedly behind the company was still able to find funds to finance the $ 200,000 luxury box at what was once called Enron Field. Polaroid Company, reported to cancel retiree health benefits, retired before the company's petition, reported management instead petitioned the bankruptcy court to be allowed to give $ 19 million in bonuses to executives in order not to leave the company. Likewise, companies that pay Webvan CEO who mendurkan himself $ 375,000 annually for life, before the company ceased operations are to lay off employees. Thanks to the incidents publicized uproar about executive greed and arrogance, Americans no longer believe in the big companies to new levels. America's New Economic and promising era of new prosperity is not limited. But it was groundless, writes Mark Ingebretsen in his book Why Companies Fail. "Many top executives tend to establish the distance to the front lines. The bigger the company, the more likely an executive-level executives lost contact with the front line. This could be the single most important factor that inhibits the growth of the company "says Jack Trout. The experience of the failure of the world's top executives can be used as a very valuable lesson and we do not repeat again. But instead, founder Sam Walton as Wal-Mart, with a modest and humble to visit the front lines (salesman) of every Wal-Mart stores throughout his life. He even mengabiskan midnight unloading didok and berbicaran the crew. Leadership style of Sam Walton is close to the employee coloring corporate culture of Wal-Mart today. In 2003, Wal-Mart was selected as number one company of the most amazing world, Fortune magazine.