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Monday, December 20, 2010

Twitter & Consumption Behavior Change News

In August 2009, I wrote a blog Welcome to the Era News on Demad. This paper discusses about the presence of Twitter that will change the concept of news in the media, such as news portals, which earlier touched news headlines and determined by the editorial meeting, the era in which news is news that will arise that are desired by consumers, which is trending topic on Twitter .
Next if pulled even further, the phenomenon of Twitter has a huge influence on media consumption patterns, especially news portal. Therefore, I try to do the analysis, how then impact. First, news sites no longer be the fastest source of information about an event. Consumers get information very quickly via Twitter, by those who are in the field, which will update on Twitter, and soon spread rapidly. Therefore, news sites are no longer relevant to position themselves as the fastest.
But that does not mean news portals become irrelevant. Consumers still need the media to confirm and to learn more context than an event. For example, when an accident on the highway, Twitter only informed of an accident, the place where. And consumers need other news, for example the cause? what time? what consequences? etc.. That's why news sites must adapt by building news index with a specific topic that is being much talked about, to facilitate visitors to confirm, and to learn more about a story.

Saturday, December 18, 2010

Understanding Character Products & Online Marketing Budget Allocation

I just read Brian Solis on Promoted tweet. This article discusses about the issue Promoted Twitter Tweet, by capturing opportunities how consumers use Twitter, in terms of Brian Solis on Interest Graph.

Brian Solis is writing the next trigger further thinking, how should a brand campaign to share its ad budget allocation on a wide selection of channels Targeted Ad is currently available, according to the character of the brand. What is Targeted Ad? Quoting from Wikipedia, this is the type of advertising where advertisers can reach consumers on a variety of variables such as demographics, to the shopping behavior.

I observed, a phenomenon that occurs at this time, when the booming social network especially Twitter and Facebook, all brand focuses its ad budget allocation to it. Is that the right choice? When Magnum many use Twitter for their online campaign, this might be the right choice because of its product that is impulse buying. But do then people will be rushing to buy Innova car or book a hotel room after reading the timeline Twitter?

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